"Childhood should be full of happy memories"
The ‘Share a Smile, Help a Child’ campaign is part of the three-year €15 million partnership between the Unilever Foundation, Wall’s and Save the Children to support the charity’s biggest-ever global campaign EVERY ONE. The aim of the partnership is to save and improve the lives of more than 2 million children and their mothers around the world by 2016.
Unilever Italy launched the campaign in Milan on 6 June, and it will hit the UK, Sweden and the Philippines later this year.
"Childhood should be full of happy memories, but millions of children never get a childhood like this – they grow up in the midst of hunger, poverty and disease," says Unilever Refreshment President Kevin Havelock. "Through the sales of our ice creams and with engagement from our consumers, Wall’s believes we can help give more children the kind of childhood that every child deserves."
The ‘Share a Smile, Help a Child’ campaign goal is to raise funds and awareness for Save the Children’s vital work around the world. The campaign’s red balloon icon will appear on Wall’s ice cream packs and in-store branding, and a Facebook app is also set to go live soon, inviting consumers to share their happiest childhood memories with friends and pledge donations to Save the Children online.
Sharing smiles, saving lives
"Every year, almost 7 million children under five die needlessly – most from basic, preventable diseases. Together with the Unilever Foundation and Wall’s, we will help to save children’s lives through improving access to life-saving healthcare, training health workers, delivering high-impact nutrition programmes and increasing emergency response capacity.
"Because of our partnership, more lives will be saved and many more children will have the chance to grow up healthy and able to fulfil their potential. Together we are helping to create dramatic change for children,” says Save the Children’s Chief Executive, Justin Forsyth.