The aim of ‘Plan B’ is to tackle key issues – such as financial ‘short-termism’– that have traditionally prevented business from becoming a force for social, environmental and economic benefit.
The B Leaders were chosen because each has delivered significant changes in their own organisations and shown commitment to the broader agenda of people, planet and profit.
According to Paul: “The core aims of ‘Plan B’ are closely aligned with our Sustainable Living Plan and I find it encouraging that others are committed to doing the same. I hope it will act as a galvanising force to drive scale on many of the issues we are already tackling as a business. This is a chance to share some of our thinking and learnings, and also to learn from others.”
Breaking down barriers
The idea is that The B Team will work with government agencies, the social sector and other business leaders to identify the biggest challenges and then help break down barriers towards a new way of working.