How Sonika launched a purposeful beauty brand – fast
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A ‘golden week’ of decision-making, a clear ‘North star’, and crazy goals. Just some of the lean innovation approaches that helped Sonika Malhotra and her team bring the Love Beauty and Planet brand to market in less than a year.
Sharing Ben & Jerry’s values and listening to experts helped the brand build a community of fans who are ready to take action on the values they share. Digital manager Jay Tandan shares his experience.
Tracy Shepard-Rashkin designed the Growing Roots snack brand to give 50% of its profits to fund urban farms in the US. She tells us how staying aware of stakeholder needs and making sustainable funding part of the brand’s DNA helped unlock the resources to make it happen.