Cristine Lu built a business case for making recycled plastic a part of OMO bottles in Brazil by tapping into company strategy and helping others see sustainability as a value rather than a cost.
Sharing Ben & Jerry’s values and listening to experts helped the brand build a community of fans who are ready to take action on the values they share. Digital manager Jay Tandan shares his experience.
Tracy Shepard-Rashkin designed the Growing Roots snack brand to give 50% of its profits to fund urban farms in the US. She tells us how staying aware of stakeholder needs and making sustainable funding part of the brand’s DNA helped unlock the resources to make it happen.