Unilever wins the most Lions & takes home the Effie
Unilever brands including Magnum, Axe and Dove collected a total of 26 Lions; 8 Gold, 5 Silver Lions and 12 Bronze. A total of 21 Unilever campaigns were shortlisted for awards at the world's largest annual awards event for professionals in the creative communications industry.
Speaking at the close of Cannes Lions 2014, Unilever Chief Marketing Officer Keith Weed said: “This has been another tremendously successful festival for our brands and agency partners. The number of categories and campaigns for which we have received honours I think demonstrates what can be achieved when strong, brand led creative ideas connect and resonate.
“We must however, not be complacent as the pace of change in our industry continues to quicken. As we transition from marketing to people, to marketing with people and, in the future, marketing for people we must rationalise and act upon the key transformational areas of mobile, social and data.”
won a total of four Lions including three Gold, and was shortlisted for best Integrated award; while the also scooped four Lions. Other notable achievements include Gold for Marmite for its Love it Hate It, Just Don’t Forget It outdoor creative. Unilever Project Sunlight took home Silver for Why Bring a Child Into This World while there was further triumph in the Press category as Gold went to Omo.
In what was a further sign of another highly successful week for Unilever at the Cannes Lions festival, CMO Keith Weed drove the most online conversation through his keynote speech on the past, present and future trends of the industry, causing a spike of over 21,650 conversations around midday, Thursday 19th June