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Unilever targets tech startup talent with ad:tech London partnership


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London/Rotterdam - Innovative marketing and media tech startups will pitch to a panel of leading brand, agency and Venture Capital decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

Unilever logo building

In this new move, Unilever becomes the first consumer brand to partner the conference and exhibition which this year celebrates its 10th birthday with a ‘Digital Decade: Past, Present, Future's' theme.

The Next Big Thing, created in collaboration with Collider, will be working with some of the UK’s leading tech startup hubs to showcase the country's rising tech stars. The initiative will provide the opportunity to pitch to a panel of leading industry players with the winner being crowned ‘The Next Big Thing’ – a prestigious accolade won last year by mobile native advertising network Avocarrot. Shortlisted startups will also secure free ad:tech exhibition space in a Unilever Foundry show floor feature.

This partnership underlines Unilever’s commitment to innovation through collaborating with start-ups. The Unilever Foundry enables innovative companies to pilot their technology with Unilever brands, tap into talent and expertise through the mentoring programme and apply for investment through Unilever Ventures.

The partnership will see Unilever take headline sponsorship of ad:tech London’s Future Media & Technology Summit in which Marc Mathieu, Unilever’s SVP Marketing will reveal Unilever’s strategic marketing and media investment plans.

The partnership will also see ad:tech host up to 50 Unilever marketers who will participate in guided tours and special networking events designed to connect startups and technology providers with investment decision makers at Unilever.

Marc Mathieu, SVP Global Marketing explains: “Startups are pioneering the future of marketing. Our partnership with ad:tech enables us to showcase these technologies to the wider marketing community and challenge our existing partners to collaborate with these innovators.”

“As event organisers our job is to connect people and this partnership is a great example of how we can do that in a more effective and efficient way. Unilever’s enthusiasm and drive to make this happen shows their commitment to forging the way when it comes to embracing digital, technology and new forms of community engagement,” says James Drake-Brockman, Head of ad:tech in EMEA & India.

For more information, please contact: Adam Fisher, Unilever Corporate Media Relations on +44 (0)207 822 5082 or

About The Unilever Foundry

The Unilever Foundry provides a single entry-point for innovative start-ups seeking to partner with Unilever, enabling the company’s global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. It provides start-ups and entrepreneurs the opportunity to develop and work on global projects, access mentoring from marketing professionals, and tap into funding through Unilever Ventures. Start-ups are invited to find a mentor through visiting Simply select a mentor based on their skills and geography, then message that marketer to request their mentorship.

About ad:tech

ad:tech London is the UK edition the world’s largest series of digital marketing events. It is a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry debate and initiatives.

ad:tech’s ten global events deliver top level strategic insight through keynote speakers, topic-driven panels and campaign case studies. ad:tech provides an environment for marketing and media professionals to explore the latest innovative products and services through a market-leading exhibition.

This combination of education, insight, discovery, networking and business development provides visitors with the tools needed to compete effectively in the fast-paced business of marketing and media.

For more information, please contact:
Lewis Richardson, Marketing Executive on +44(0)203 615 0238

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