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New Wood Fibre Sourcing Policy aims to accelerate actions to halt deforestation


Average read time: 3 minutes

London/Rotterdam – Unilever today announced a new supplier policy as part of the action to halt deforestation. As a result, more Unilever packaging – from labels to wooden ice cream sticks – will be sourced sustainably by the end of the year.

Unilever logo building

Sustainable from labels to lolly sticks

Unilever’s target is to ensure that all materials used that contain fibre obtained from wood are traceable from certified and known sources by 2020. In 2014, the volume of sustainably sourced paper and board used increased to 87%, up significantly from 62% the previous year. Unilever is therefore now bringing forward its commitment to source all paper and board packaging sustainably by the end of 2015.

The new Wood Fibre Sourcing Policy will contribute to Unilever’s work to eliminate deforestation from supply chains. It will also help to embed the Unilever Responsible Sourcing Policy, which supports Unilever's commitment to increase its positive social impact throughout the entire supply chain by improving the lives of workers and their communities.

The move is expected to resonate with consumers. Unilever research across 11 countries has found that three quarters of consumers would be more likely to purchase a product if they knew it was made from sustainably sourced ingredients, and according to Nielsen, millennials are four times as responsive to sustainability credentials as the over 50s. Globally, consumer spending on responsible consumption products is $400bn.

Pier Luigi Sigismondi, Chief Supply Chain Officer said:

“To meet our ambitious zero deforestation policies and support the move to prosperous and sustainable land use in developing countries, we need to work with all organisations in the value chain, such as our suppliers, NGO’s, and governments.

“The business case for doing this is clear. It helps us secure a sustainable supply of commodities into the future, and it is good news for forests and the people that live and depend on them. Action on forests can tackle emissions – at least 4.5 billion tonnes of CO2 a year – while at the same time increasing food production sustainably and improving livelihoods.”

Notes to Editors:

The last year has seen renewed momentum on climate and forest issues, in particular due to a number of deforestation-free supply chain commitments from major players in the palm oil industry, supported and encouraged by producers, traders and consumer goods companies.

This culminated in the New York Declaration on Forests, launched at the UN Climate Summit in September 2014. Its pledge to halve deforestation by 2020, end it by 2030 and restore 350 million hectares of degraded forest (an area roughly the size of India) was endorsed by over 175 entities: countries, states, provinces, companies, indigenous leaders and NGOs - giving this important subject global attention and momentum.

FSC – The Forest Stewardship Council (FSC) logo on a wood or wood based product is your assurance that it is made with, or contains, wood that comes from FSC certified forests or from post-consumer waste.

PEFC - The PEFC logo and labels are globally trusted registered trademarks which assist businesses, consumers, forest owners and managers, and other stakeholders to identify and promote merchandise and goods from sustainably-managed forests. Read more: (PDF - 2.4MB)

Media Enquiries: Please contact the Unilever Press Office at or 0207 822 6719.

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