The sharing of expertise between Unilever and Lazada is also expected to produce innovative solutions to tackle challenges specific to selling online in Southeast Asia such as high cost of delivery in a difficult geographic landscape. Close collaboration between the two companies will offer consumers an unprecedented choice of products, educational content, lower shipping options, and deliver a superior customer experience. It is hoped that the partnership will drive new growth in online sales and consumer insights for both companies.
“Ecommerce is the fastest growing channel in Southeast Asia making it vital for us to find innovative ways to address the needs of our consumers, allowing them to shop when and where they want. We believe this pioneering partnership will set new standards in customer experience, supply chain and digital marketing, helping our brands reach more consumers across South East Asia”, said Pier Luigi Sigismondi, President, Unilever - Southeast Asia and Australasia.
“This partnership is a game changer for Lazada as it endorses our one-stop platform strategy to support the online development of top brands like Unilever,” said Maximilian Bittner, CEO of Lazada Group. “Having the commitment of Unilever will also greatly benefit the ecosystem of partners that support our platform,” he added.