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Unilever delivers enhanced ingredients transparency for its home, beauty and personal care products


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Unilever has delivered on its industry leading commitment to voluntarily disclose fragrance ingredients across its home, beauty and personal care products in Europe and the US by the end of 2018.

Ingredients in fragrances

Consumers across Europe and the US can now view fragrance ingredient information for over 3,000 home, beauty and personal care products including popular household brands such as Dove, Axe, Comfort and OMO. The company’s decision to disclose fragrance ingredient information down to 0.01% of the product formulation was an industry first, paving the way and encouraging many other companies to do the same.

Launched in early 2017, Unilever’s transparency initiative provides people with access to information which goes beyond the label and regulatory requirements.

In-depth product and ingredient information can be found online:

  • Europe: The ‘What’s in our Products’ section on Unilever websites includes information on the company’s approach to developing safe products, explanations of ingredient types and answers to common questions. Users can also look up individual products and find out more about the ingredients and fragrance used and the function. In addition, an online search tool is available to support people with fragrance allergies to find suitable products for them.
  • US: Information is available through SmartLabel™, an industry-wide digital platform providing easy access to information about products. Unilever is also updating packaging labels in the US to voluntarily list fragrance allergens according to the current European Union labelling regulations.

Unilever’s Chief Research and Development Officer, David Blanchard, said, “We are proud to be going beyond what is already on the label. We believe that providing this transparency will help build further trust in Unilever and our brands. We now want to expand our ingredient transparency initiative to more countries.”

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