Unilever named most effective marketer for third year running
Unilever has today been named the most effective marketer globally for the third year in a row in the 2019 Effie Index.
The Effie Index annually ranks the companies behind the most effective marketing communications from around the world. It is one of the most prestigious global marketing effectiveness rankings, compiled from the insights of experienced juries of industry peers.
Keith Weed, Unilever’s Chief Marketing and Communications Officer, said: “I’m delighted that Unilever has again been recognised as the most effective marketer globally. I’m so proud of our marketing teams and all the great work they have done to deliver consistently strong results. The case for putting purpose at the core of our brand communications is getting stronger and proves that effective advertising can have a real impact with people.”
This is the sixth time that Effie has named Unilever the most effective marketer since 2011. In March 2019 Unilever also won WARC’s Most Effective Advertiser award for the fourth time.