Skip to content

Unilever Global Change location

Unilever’s SUAVE combines value and cruelty-free care with PETA accreditation

Care about animals? So do we.

London/New York – Suave has become the latest of Unilever’s beauty and personal care brands to gain global ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA). Found in one in every two homes in the U.S., a Suave product is sold every 14 seconds, demonstrating that quality, value and safe products that do not require animal testing can be accessible to all.

Berengere Loubatier, Suave’s Senior Brand Director said, “We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ program. Suave is known for its high-quality beauty products made accessible to all since 1937. Our consumers care about animals and so do we! That is why we are proud to be certified cruelty-free by PETA and continue to offer high quality beauty products.”

“Millions of PETA supporters and consumers everywhere will be delighted by this news” said PETA Senior Vice President Kathy Guillermo. “PETA welcomes Suave and thanks Unilever for its commitment to ending tests on animals everywhere.”

Suave joins a growing number of Unilever brands to have gained ‘cruelty-free’ status from PETA. Over the last 18 months, Dove, Simple, St. Ives, Love Beauty and Planet and Love Home and Planet have all been added to PETA’s ‘Beauty Without Bunnies’ list of certified brands. Unilever is one of just five companies to be listed by PETA as a company ‘working for regulatory change’.

Julia Fentem, Head of Unilever’s Safety & Environmental Assurance Centre, said, “Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming PETA certified is another important proof point of our commitment.”

Unilever has been developing alternatives to animal testing for more than 30 years and collaborating with leading scientist and policymakers to facilitate their adoption. Unilever recently received the Humane Society’s Corporate Consciousness Award at its To the Rescue! New York 10th Anniversary Gala. The honour marked Unilever's industry-leading global leadership to end animal testing and long history of collaboration with Humane Society International (HSI).

In 2018, Unilever and HSI entered into a multi-year, open collaboration (Animal-Free Safety Assessment [AFSA]) to develop capability across company and regulatory scientists globally so safety decisions for cosmetics can all be based on non-animal approaches; and to build capability for the long-term by investing in the training of future safety scientists in non-animal ‘next generation’ risk assessment.

PETA’s ‘cruelty-free’ logo will appear on Suave’s packaging soon, to assure shoppers that it does not and will not test on animals anywhere in the world.

Media Contacts

Safe Harbour

Where relevant, these actions are subject to the appropriate consultations and approvals.

This announcement may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘will’, ‘aim’, ‘expects’, ‘anticipates’, ‘intends’, ‘looks’, ‘believes’, ‘vision’, or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Unilever Group (the ‘Group’). They are not historical facts, nor are they guarantees of future performance.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Among other risks and uncertainties, the material or principal factors which could cause actual results to differ materially are: Unilever’s global brands not meeting consumer preferences; Unilever’s ability to innovate and remain competitive; Unilever’s investment choices in its portfolio management; the effect of climate change on Unilever’s business; Unilever’s ability to find sustainable solutions to its plastic packaging; significant changes or deterioration in customer relationships; the recruitment and retention of talented employees; disruptions in our supply chain and distribution; increases or volatility in the cost of raw materials and commodities; the production of safe and high quality products; secure and reliable IT infrastructure; execution of acquisitions, divestitures and business transformation projects; economic, social and political risks and natural disasters; financial risks; failure to meet high and ethical standards; and managing regulatory, tax and legal matters. A number of these risks have increased as a result of the current Covid-19 pandemic.

These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including in the Unilever Annual Report and Accounts 2020.