Unilever’s Project Sunlight gives young people a voice
London/Rotterdam - Their speeches on how to drive change will be heard by hundreds of millions of viewers through films and TV ads.
Every day, thousands of children die from preventable diseases because they lack access to proper sanitation, hygiene and clean drinking water 1. Equally, millions of people do not know where their next meal is coming from 2, yet tonnes of food are wasted every year 3.
Unilever Project Sunlight is launching ‘Bright Future Speeches’, a campaign to shine a light on young people who have new visions for a brighter future. These new leaders hold strong views on making sustainable living commonplace for everyone, and will share their ideas to tackle the issues above. Their voices will be amplified through the release of the first ever TV advertisement for the Unilever brand itself.
Films will show 8 young peoples’ stories across 5 countries over the coming weeks, including Indonesia, UK and USA. They will be heard by more than 300 million people across these countries 4. Everyone who views the films can choose to get involved by raising awareness; volunteering or supporting ngos who work to tackle hunger and poor sanitation.
Tackling these issues is at the heart of the Unilever Sustainable Living Plan, which has pledged to help more than 1 billion people take action to improve their health and well-being by 2020.
Unilever is supporting the ‘Bright Future Speeches’ films to inspire adults to follow the examples of young people. In the past, we have heard famous adults drive world change through their speeches. Today, we hear the voices of new leaders making a difference and inspiring action.
People can show their support through four simple steps:
- VIEW the speeches by visiting www.brightfuture.unilever.com.
- ACT by getting involved in a programme supporting children’s health and wellbeing in their country.
- SHARE the parts of the speeches that inspire you the most on your social channels using #brightfuture.
- FOLLOW new leaders on Unilever Project Sunlight social channels and at www.brightfuture.unilever.com and read more about them and how to support local ngos.
Unilever Chief Marketing and Communications Officer, Keith Weed, said:
“A year after the launch of Project Sunlight, a long-term initiative focused on creating a brighter future for children, Unilever is shining a light on the young people inspiring change in their communities. We want the voices of the new generation to be heard - to motivate us all to take action. Together, we can help the millions of children who do not have access to basic sanitation, hygiene, nutrition and clean water.”
Last year, Unilever launched Project Sunlight, founded on a simple belief that there has never been a better time to create a brighter future for children and as a result of the campaign, 2 million children benefited.
Unilever’s global research showed that children’s optimism and enthusiasm inspire 9 out of 10 parents to make the world a better place 5. This year, the programme will hear directly from those young people - highlighting their vision for change and driving action.
- In Indonesia, around 47% of the population washes their hands properly 6 and 63 million people do not have access to toilets 7 in their homes. Project Sunlight will help more than 40,000 people benefit from Save the Children’s hygiene education and materials.
- In the UK, One in five British families lives below the official UK poverty line 8. That is why Project Sunlight is partnering with Oxfam UK’s Poverty Programme on the #clearaplate campaign to address the issue of hunger by donating a further 500,000 meals to families living in need. Read the UK release here: www.unilever.co.uk
- In the US, 16 million children go days, weeks and months hungry 9 – the equivalent of 1 in 5 Americans 10 – while 70 billion pounds of food is also wasted annually 11. Through a partnership with Feeding America, Project Sunlight is providing 1.8 million meals to those in need on the #shareameal campaign.
Find out how to get involved and support Unilever Project Sunlight by visiting www.brightfuture.unilever.com or on Facebook and Twitter using #brightfuture.
1 Source: UNICEF Committing to Child Survival: A Promise Renewed Progress Report 2013 (http://www.feedingamerica.org/our-response/how-we-work/securing-meals/reducing-food-waste.html).
3 Source: Food and Agriculture Organization of the United Nations and the World Economic Forum (http://www.feedingamerica.org/our-response/how-we-work/securing-meals/reducing-food-waste.html).
4 Source: Notably via short films that will reach more than 300 million people through televised airtime alone across 5 countries.
5 Source: Unilever Project Sunlight Research Study 2103, conducted by Edelman Berland. Full report available on request.
6 Source: Health Research (Riskesdas) 2013, data states 47.2% of the population in Indonesia ‘wash their hands properly’
7 Source: WHO/UNICEF Joint Monitoring 2012.
8 Source: The Households Below Average Income Report (PDF | 1.4MB), produced by Department of Work and Pensions.
11 Source: Food and Agriculture Organization of the United Nations and the World Economic Forum(http://www.feedingamerica.org/our-response/how-we-work/securing-meals/reducing-food-waste.html?utm_source=internal&utm_medium=redirect&utm_campaign=foodwaste)
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