Unilever acquires Dollar Shave Club
London/Rotterdam – Unilever today announced that it has signed an agreement to purchase Dollar Shave Club®. Founded in 2012 and headquartered in Venice, California, Dollar Shave Club (DSC) has grown into a full male grooming business that has transformed the shaving category with its lifestyle brand empowering 3.2 million members. In 2015, DSC had turnover of US$152 million and is on track to exceed US$200 million in turnover in 2016. Terms of the transaction were not disclosed.
With a product and brand range that extends far beyond shaving to include Wanderer® men’s personal wash products, Big Cloud® men’s skin care products, Boogies® hair styling products, and One Wipe Charlies® daily wipes, Dollar Shave Club® brings to Unilever’s personal care category a unique male grooming perspective.
“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” said Kees Kruythoff, President of Unilever North America. “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”
Michael Dubin, founder and CEO of Dollar Shave Club, added: “DSC couldn’t be happier to have the world’s most innovative and progressive consumer-product company in our corner. We have long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched. We are excited to be part of the family.”
Michael Dubin will continue to serve as CEO of DSC.
Subject to regulatory approval, the transaction is expected to close during the third quarter.
About Dollar Shave Club:
Dollar Shave Club is a men's grooming brand dedicated to helping men live smarter, more successful lives through high-quality personal care products, content and technology. DSC began in March 2012 with a simple offering: deliver high-quality razors for a few bucks a month. DSC has since launched a lineup of additional products on its march toward owning the men's bathroom.
Those products include Wanderer, a sulfate-free shower line including Calming Body Cleanser and Body Bar, Awakening Body Cleanser and Body Bar, Face Cleanser and a Lathering Shower Cloth; Big Cloud, a compromise-free skin protection line including Hand Cream, Lip Balm, and Daily Face Moisturizer with Sunscreen; Boogie’s Gel, Clay, Cream, Fiber and Paste; Dr. Carver's Easy Shave Butter, Pillowy Shave Lather, Magnanimous Post Shave Cream, and Miracle Repair Serum; and One Wipe Charlies.
DSC will soon be the easiest place for guys to get the things they use every day. For more information, visit www.dollarshaveclub.com or you can also follow Dollar Shave Club on Twitter (@DollarShaveClub), Facebook and Instagram.
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