What does it take for a billion-euro brand to achieve double-digit growth multiple years in a row? Hellmann’s recipe for success includes a meaningful purpose, pop culture appeal, relevant innovation and, above all, a great-tasting superior product.
Innovations and partnerships have helped us pioneer the use of food-grade recycled plastics in packaging for The Vegetarian Butcher, Magnum and Hellmann’s. But to close the loop on plastic, we need legislative standards that makes recycled plastic in food packs commonplace.
Sian Sutherland, co-founder of campaign group A Plastic Planet, interviews our Head of Packaging, Pablo Costa, about the opportunities and challenges, the system shifts required and the potential game-changing solutions.