Our strategy

Our purpose is to make sustainable living commonplace.

It’s why we come to work. It’s why we’re in business. It’s how we inspire exceptional performance.

Sustainable growth

Back in 1883, Sunlight Soap was launched in the UK by our founder – it was pioneering, it was innovative and it had a purpose: to popularise cleanliness and bring it within reach of ordinary people. That was sustainable living, even then. We now have over 400 brands and we are still driven by purpose.

We want to do more good for our planet and our society – not just less harm. We want to act on the social and environmental issues facing the world and we want to enhance people’s lives with our products.

We’ve been pioneers, innovators and future-makers for over 120 years – we plan to continue doing that. And we plan to do it sustainably.

This is how we will grow our business.

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Our strategic choices

It’s our ambition to be the global leader in sustainable business, showing that our purpose-led, future-fit business model delivers superior performance. We’re guided in that by five strategic choices.

You can download our Compass strategy here (PDF 3.46MB)Opens in new window.

Develop our portfolio into high growth spaces

A container of Knorr 'Carrots and a hint of Curry' next to a plate of food

Our focus is on hygiene, skin care, premium beauty, plant-based foods and functional nutrition such as vitamins, minerals and supplements.

Evolving with people’s changing lives and tastes.

Win with our brands as a force for good

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We are improving both the health of the planet and people’s health, confidence and wellbeing, whilst contributing to a fairer, more socially inclusive world. All driven by differentiated science and technology.

Powered by purpose and innovation.

Accelerate in USA, India, China and key growth markets

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We will build further scale in the USA, India and China, while leveraging emerging market strength.

Strengthening our presence in future growth markets.

Lead in the channels of the future

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We are accelerating eCommerce and developing new eB2B platforms, driving leadership through applying shopper insight and intelligence.

Developing innovative routes to market.

Build a purpose-led, future-fit organisation and growth culture

a diverse set of people

We focus on unlocking capacity through agility and digital transformation, developing our people through lifelong learning. We will be a beacon for diversity, inclusion, and values-based leadership.

Building a sustainable growth culture.

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Our strategic choices inspire our actions

Our values define how we do business – with integrity.

We expect everyone at Unilever to be an ambassador for our high ethical standards. We want to create an environment where employees not only live our values in their own work – integrity, respect, responsibility and pioneering – but are vigilant in identifying potential concerns, and confident about speaking up in such situations.