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Our strategy

Our purpose is to make sustainable living commonplace.

It’s why we come to work. It’s why we’re in business. It’s how we inspire exceptional performance.

We believe that the winning businesses of tomorrow will be those which anticipate and respond to the huge changes shaping people’s lives across the world. The businesses that will have the greatest success are those which capitalise on the power of data and biotechnology; adapt to shifting consumer needs; and contribute to tackling the twin challenges of climate change and social inequality.

Sustainable growth

We have a long tradition of being a responsible and pioneering business. It goes back to the days of our founders, including William Lever, who launched one of the world’s first purposeful brands, Sunlight Soap, more than 100 years ago. And it is at the heart of how we run our company today.

We strive to do more good for our planet and our society – not just less harm. We want to act on the social and environmental issues facing the world and we want to enhance people’s lives with our innovative, sustainable and high quality products.

This is how we will grow our business.

Explore our history
lifebuoy soap

Our strategic choices

It is our ambition to be the global leader in sustainable business. We will demonstrate that our purpose-led, future-fit business model delivers superior performance, consistently delivering financial results in the top third of our industry. We’re guided in that ambition by five strategic choices.

You can download  our Compass strategy here  (PDF 3.47MB).

  1. We will accelerate the development of our portfolio into high growth spaces

    Plant based: Vegan mayo

    Hellmann's vegan mayonnaise

    We will build our position in hygiene, skin care, prestige beauty, functional nutrition and plant-based foods.

    See how we are evolving with people’s changing lives and taste

  2. We will win with our brands as a force for good

    A photo of a man using Degree Inclusive deodorant, which has been designed to make application easier for people with disabilities

    Degree Inclusive, the world’s first adaptive deodorant

    Our brands will be built on advanced science and will grow by delivering functionally superior products, as well as taking action on social and environmental issues that our consumers care about. They will improve the health of the planet, improve people’s health and wellbeing, and contribute to a fairer, more socially inclusive world.

    Explore how we are powered by purpose and innovation

  3. We will accelerate our growth in US, India, China and key growth markets

    Group of people standing at a market stall for the launch of Horlicks in Nepal.

    Launch of Horlicks

    We will sharpen our focus and investment in our key growth markets, while further strengthening our leading positions across growth markets where we are uniquely positioned to win.

    Discover how we are heightening focus and strategic investment


  4. We will lead in the channels of the future

    channels of the future

    Partnering with start-ups in China

    We will capture the opportunity in ecommerce, pioneering with innovative routes to market, and leading with shopper insights which help to drive our growth and build strong relationships with our customers.

    Read more about how we are developing innovative routes to market

  5. We will build a purpose-led, future-fit organisation and growth culture

    a diverse set of people

    We’ll help build a more equitable and inclusive society

    We will unlock capacity through agility and digital transformation, while building our people’s capabilities through lifelong learning. We will be a beacon for diversity, inclusion and values-based leadership.

    We are building a sustainable growth culture - find out how

Our strategic choices inspire our actions

Our values define how we do business – with integrity.

We expect everyone at Unilever to be an ambassador for our high ethical standards. We want to create an environment where employees not only live our values in their own work – integrity, respect, responsibility and pioneering – but are vigilant in identifying potential concerns, and confident about speaking up in such situations.

Supply Chain Lorry
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