Our code and standards
We believe that the winning businesses of tomorrow will be those which anticipate and respond to the huge changes shaping people’s lives across the world.
The businesses that will have the greatest success are those which capitalise on the power of data and biotechnology; adapt to shifting consumer needs; and contribute to tackling the twin challenges of climate change and social inequality.
We have a long tradition of being a responsible and pioneering business. It goes back to the days of our founders, including William Lever, who launched one of the world’s first purposeful brands, Sunlight Soap, more than 100 years ago. And it is at the heart of how we run our company today.
We strive to do more good for our planet and our society – not just less harm. We want to act on the social and environmental issues facing the world and we want to enhance people’s lives with our innovative, sustainable and high-quality products.
This is how we will grow our business.
Our strategic choices
It is our ambition to be the global leader in sustainable business. We will demonstrate that our purpose-led, future-fit business model delivers superior performance, consistently delivering financial results in the top third of our industry.
We will build a high growth portfolio across five business groups
We will win with our brands, powered by superior products, innovation and purpose
Our brands will be built on advanced science and will grow by delivering functionally superior products, as well as taking action on social and environmental issues that our consumers care about. They will improve the health of the planet, improve people’s health and wellbeing, and contribute to a fairer, more socially inclusive world.
We will accelerate in key growth markets
We will lead in the channels of the future
Our strategic choices inspire our actions
Our values define how we do business – with integrity.
We expect everyone at Unilever to be an ambassador for our high ethical standards. We want to create an environment where employees not only live our values in their own work – integrity, respect, responsibility and pioneering – but are vigilant in identifying potential concerns, and confident about speaking up in such situations.
As a global company making a real difference across the world, there’s plenty we can tell you: here’s a look at just some of the details.
Our interconnected business model powers our business and creates sustained value for all of our stakeholders.