Strategy and goals
Our brands have long helped people safeguard their health through washing their hands with soap or brushing their teeth day and night. But we’re doing more than simply providing world-class products – we’re building a more inclusive portfolio of products.
That means challenging narrow ideals of beauty and helping to end the discrimination that permeates many parts of the beauty industry.
We’re creating products that cater to a greater diversity of beauty. We’re enhancing our educational initiatives and expanding into new areas such as mental wellbeing. And we’re stepping up our brand programmes to drive gender equity.
