More nutritious foods and drinks
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We use good ingredients to make nutritious – and delicious – products.
Most people choose what they eat based on taste. But more and more people also want to know that the foods and drinks they’re consuming are made with good ingredients.
The nutritious ingredients in many of our products provide the micronutrients, protein or fibre that people need as part of a balanced diet. We try to pack in as many seasonal fruits and vegetables as we can, as well as beans and pulses, wholegrains and healthy oils. Vegetables like tomatoes, pumpkins, lentils and onions are hero ingredients in many Knorr products. And each year, we provide more than 100 billion servings of vegetables through these options.
2021 is the UN’s International Year of Fruits and Vegetables and our products will continue to help people eat more vegetables throughout the year and beyond. Healthy habits, nutritious diets explains how our campaigns are encouraging people to eat nutritiously. For example, Knorr won a Dutch Advertising Association award for its Veggies taste amazing! campaign, and due to its success, we’ve extended it to the US, Spain and Germany.
Our products, like Knorr Souper Soups, Knorr Veggie Wraps and Knorr Veggie Chips for example, make it convenient, easy and tasty for people to eat more vegetables. Knorr ELSA children’s soups are compliant with our Highest Nutritional Standards (PDF 155KB)(HNS), contain 100% natural ingredients, and are another way to help parents get their kids to eat more veggies. And Knorr Sides are also helping families to turn nutritious vegetables into mouth-watering meals.
We’re raising nutritional standards across our Foods portfolio through our new Future Foods commitments – by 2025, we’ll double the number of products delivering positive nutrition. And we’re taking action to reduce salt, sugar and calories in our products.
How do we define positive nutrition?
A meaningful amount of vegetables, fruits, nuts, seeds, legumes, wholegrains, omega 3, protein, fibre, unsaturated fatty acids, vitamins or minerals.
50 Future Foods
Knorr is our biggest food brand, and its purpose is to ‘reinvent food for humanity’. This means driving three big shifts in what people eat – more variety; more plants and less meat; and more foods grown in sustainable, restorative and regenerative ways.
We began fulfilling our purpose by partnering with non-governmental organisation WWF-UK to create the Future 50 Foods report and initiative. This highlights foods that are nutrient-rich and have a lower environmental impact, so they’re better for us and the planet. The Future 50 Foods includes 50 plants varying from the more familiar, such as spinach, kale, orange tomatoes and walnuts, to foods that are known only in some regions, such as Bambara groundnuts, marama beans and fonio.
We’re busy creating new products that feature the Future 50 Foods and by 2025, 25% of Knorr’s portfolio will contain the Future 50 Foods. Many of these recipes will come out of Hive, our global Foods Innovation Centre, where 500 innovators are working to create products and food solutions fit for tomorrow’s world.
Our first Future 50 soup in Turkey
Knorr Turkey has launched its first Future 50 Foods soup range. Our Anatolian Grains soups are high in nutritional value and protein, and are a source of fibre. The soups are made with sustainability in mind as we draw on local sources for 95% of the top 13 herbs and spices that deliver their rich flavours.
We’re raising awareness about our new soup range and the Future 50 Foods, and we won two Effie awards and the 2020 Hunger For Growth The Next League award for our advertising.
Boosting Future 50 Foods with Sodexo
We’re developing innovative partnerships to accelerate consumption of the Future 50 Foods.
We’re collaborating closely, for example, with international food services company Sodexo. Together, our professional chefs and nutritionists have developed 40 recipes using ingredients from the report, like amaranth seeds, the ube (purple sweet potato) and maitake mushrooms.
This partnership has brought Future 50 Foods into workplaces and large-scale organisations around the world, starting with 10,000 kitchens in Belgium, the US, France and the UK. And we’re extending this to ten more countries.
Locking in goodness
By picking vegetables and grains at their peak and drying them gently, we’re able to lock in their nutrient goodness.
For instance, our Knorr dried vegetable soups deliver up to 290 g of vegetables per serving – more than half of the World Health Organization-recommended daily amount of fruits and vegetables. Our Knorr Meal Kits also encourage consumers to eat more vegetables and try new ingredients, including flexitarian and vegetarian alternatives.
But it’s not just Knorr that’s helping people to access nutritious ingredients.
Hellmann’s: On the side of food
Since 1913, Hellmann’s mayonnaise has displayed its signature blue ribbon on jars, showing that it meets the highest quality standards. Its rich and creamy taste uses the goodness of plant oils – such as soybean, canola, rapeseed, sunflower, avocado and olive oils – in its mayonnaises and salad dressings.
In 2020, Hellmann’s set about providing easy and enjoyable quick prep solutions, as well as catering for other emerging mealtime needs during lockdown. Through the Stay-In(spired) campaign, Hellmann’s added a dollop of inspiration, offering creative recipes using cupboard staples and leftovers, as well as fun things to cook with kids. Waste-free world explains how Hellmann’s is also helping to cut food waste.
The benefits of tea
We know that tea uniquely contains both theanine and caffeine, and is a rich source of flavonoids which are linked to health benefits like a healthy heart. In the US, as a result of studies showing this, we received approval to display the Healthy Heart logo on all our Lipton green and black teas – Healthy habits, nutritious diets explains more.
Studies also suggest that black tea improves attention and that drinking green tea regularly as part of a healthy diet and lifestyle may help with weight reduction. Studies in the US also show that drinking unsweetened tea daily is associated with higher levels of good cholesterol and lower body mass index in adults, compared with those who don’t drink tea.
In response to people’s growing concerns about health and immunity, we’re launching new products with a focus on both taste and goodness: for example, Lipton’s heart health tea, Brooke Bond’s Red Label Natural Care immunity-boosting tea, and Pukka’s natural solutions and immunity tea selection box. Pukka has also brought out a new vitamin C product in Germany.
Lipton teas are helping to support immunity
Lipton Bring the Boost green tea with vitamin B6 is a delicious tea with guarana, cinnamon and cardamom. The vitamin B6 in this tea contributes to reducing fatigue.
Lipton Immune Support green tea, with turmeric, lemon verbena and ginger, contains vitamin C, which supports immunity.
And Lipton’s Green Tea Watermelon and Green Tea White Peach in the US both carry the claim ‘with 100% daily value antioxidant vitamin C per 12 fl oz’. And they comply with our Highest Nutritional Standards.
Fortification for better health explains how we’re fortifying our products to help people improve their diets.
More new products, more positive nutrition
All over the world, we’re introducing new products with a focus on nutrition as well as flavour.
In Australia and New Zealand, we’ve introduced Nutrish soups, which use nutritious ingredients like risotto rice, tomatoes, red quinoa and red capsicum. The soups are all compliant with our Highest Nutritional Standards, are vegan and a good source of fibre and protein.
In Brazil, we’re increasing the number of wholegrain products available by expanding our portfolio of Mãe Terra, Maizena and Knorr products like cookies, breakfast cereals and pastas.
And in Europe, Knorr launched the first pulse-based pastas, including Knorr Activ Wholegrain Spirals with Green Pesto and Knorr Activ Veggie Wheat Lentil Mediterranean. These are a source of fibre and protein.
Some of our ice creams are also a good source of protein. Goodiz ice cream in Israel meets our Highest Nutritional Standards and is a source of protein that’s low in fat and calories. Breyers Delights in the US contains only 270–330 calories per tub and are high in protein and low in sugar. And in Australia, Blue Ribbon Protein Pints are only 308–372 calories and contain 19–20 g of protein per tub. There are four delicious flavours (available in bars and pints) including Creamy Chocolate, Cookies and Cream, Raspberry Fudge Swirl and Vanilla Bean.
Kissan Peanut Butter in India
Peanuts contains lots of nutrients, like protein, fibre, good fats, numerous vitamins and minerals, and bioactive compounds (which support many different body functions). Because they’re an excellent source of protein and zinc in particular, this makes them a great choice as a plant-based protein for growing kids, as well as adults.
In India, we’ve introduced Kissan Peanut Butter. Our peanuts are handpicked from the farms of Gujarat, which are famous in India for their quality of peanuts. Kissan actually means 'farmer' and Kissan as a brand believes strongly in standing by farmers.
The superior grade peanuts are perfectly roasted to give a smooth and creamy texture. And the peanut butter meets our Highest Nutritional Standards and contains no added artificial colours, flavours or preservatives. One serving of Kissan Peanut Butter (30 g) has as much protein as one glass (200 ml) of cow’s milk.
As well as offering products with nutritious ingredients, we also use fortification to help people get the nutrients they need.