Join a world where everyone is free to love
The problem
Did you know that fewer than three in five young people believe they are free to love anyone, regardless of their background? And, eight in ten youths long for a world where people are free to be with the person they’re attracted to?
We’ve made strides in embracing diversity, but we clearly still have a long way to go when it comes to prejudice or preconceived notions about relationships.
What we can do about it
If you feel like your love is misunderstood, or you want to find a place where all kinds of relationships are acceptable, a world built on the freedom to love awaits.
It’s called the Closeup City Hall of Love and it’s an inclusive space within Decentraland, where you can get married on the metaverse.
Leveraging the emerging technology of the metaverse, Closeup has fulfilled an unmet need in the real world of marriage inequality. Closeup champions love of all kinds, and believes the freedom to love is a universal right. At the Closeup City Hall of Love, couples can immortalise their love on the blockchain, mint their very own NFT marriage certificate, and celebrate with invited guests.
And, to celebrate Pride Month, the Decentraland community is hosting the MetaprideLand Festival, with outrageous floats, performances and dance parties.
If this sounds like your kind of place, visit now – and spread the word so more couples are free to celebrate their love for each other.
Similar ways to take action (14 items)
More from Unilever
Helping smallholder cocoa farmers in Côte d’Ivoire secure land rights
In Côte d'Ivoire, we’re in a partnership that supports cocoa smallholders to gain security of tenure on their land. This is helping to improve their livelihoods, protect the environment and ensure a sustainable source of cocoa for our business.
How we’re driving growth through our five strategic choices
Our financial results for the first half of this year – which delivered consistency in challenging conditions – show how we’re continuing to realise the benefits of the strategic choices we’ve made in the Unilever Compass.
The top-performance laundry capsule that’s cutting carbon and plastic
With powerful plant-based cleaning ingredients, a new formula for high performance on a low-energy cold wash, and plastic-free cardboard packaging, our Persil, Skip and OMO brands are launching their most sustainable laundry capsules yet.
What does Web3 mean for marketing?
Our Chief Digital and Commercial Officer Conny Braams shares her views on how we must unite to ensure the next iteration of the internet is a safer place for people to shop, stream, work and play.