Africa

When the flavours of Pot Noodle’s ‘Lost the Pot’ new block format didn’t hit the mark with consumers, the marketing team decided not just to be honest about their flavour shortfall but to relaunch with a campaign that made the blunt feedback they received part of the messaging.

Sunlight products have been synonymous with clean dishes for over a century. Now the brand’s cleaning power is stepping up its game with a tech-led, bio-enzyme-fuelled formula that delivers on performance, purpose and sustainability.

A unique ambassador is announcing Magnum’s upscale of its female empowerment programme for farming communities where it sources much of its cocoa. AWA is an avatar created from the faces of 128 Ivorian women who’ve been positively impacted and have brilliant stories to tell.

Cutting business waste is just one of the ingredients in Unilever Food Solutions’ recipe for a waste-free future. We spoke to chefs Alex Hall in the UK, Audrey Crone in Ireland and Mary Worthington in South Africa to find out how they’re helping reduce waste and increase profit margins in the process.