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Image of Lost the Pot Chicken Noodles displayed on a pedestal with a banner in the background saying ‘Hall of Crap’

Snack brand relaunch uses consumer feedback in brutally honest ads

When the flavours of Pot Noodle’s ‘Lost the Pot’ new block format didn’t hit the mark with consumers, the marketing team decided not just to be honest about their flavour shortfall but to relaunch with a campaign that made the blunt feedback they received part of the messaging.

UFS chef Audrey Crone laughing with another chef while cooking in a professional kitchen

How UFS chefs are serving up waste-free food solutions

Cutting business waste is just one of the ingredients in Unilever Food Solutions’ recipe for a waste-free future. We spoke to chefs Alex Hall in the UK, Audrey Crone in Ireland and Mary Worthington in South Africa to find out how they’re helping reduce waste and increase profit margins in the process.

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