Transforming the way we see waste
Human activity is creating mountains of waste material that should be recycled or reused. This has to stop.
We want to help create a waste-free future.
We’re cutting plastic waste by using less plastic, better plastic or no plastic at all – and calling for a fast transition to a circular economy.
And we’re on the front line in the fight against food waste – in our factories and on people’s plates.
Taking a stand
It’s time to transform the way we use resources in our business and across society and challenge our throwaway culture.
Strategy and goals
Transitioning to a circular economy approach is at the heart of our strategy for a waste-free world.
Rethinking plastic packaging
There’s a lot of plastic pollution in the environment, some with our name on it – and that’s not okay with us. We’re completely rethinking the role of plastic in our business.
Towards waste-free manufacturing
We’ve spent more than a decade reducing waste and recycling in our operations. We’re still striving to do better and find innovative ways to keep resources in use for longer.
Tackling food waste
No one should experience daily hunger and undernourishment, and especially not in a world where billions of tonnes of edible food is wasted each year. We're working for a future where zero food is wasted.
Latest waste-free world news
ArticleWe’re creating the world’s first paper-based laundry detergent bottle
We plan to debut the bottles in Brazil by early 2022 for our OMO brand and are also piloting the technology to create paper-based hair care bottles
ArticleDove launches its first refillable deodorant
How the brand is leading the beauty ‘refillution’ with a stainless-steel pack that’s built to last
Our position on
We're always listening to understand issues of concern. Find out more about the issues that matter most to you.
Take action
This is how you can get involved too. Take action on the issues that you care about and let’s make a positive difference to our planet and our society together.