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Screenshots of TikTok users from its popular #CleanTok community demonstrating hacks and tips using Unilever’s cleaning and laundry products.

Cleanipedia uses TikTok to tap into Gen Z’s spending power

Unilever’s Cleanipedia brand continues to grow by providing advice and hacks via TikTok. Here’s how we’re using the platform to engage Gen Z consumers, a historically underserved and hard-to-reach group with increasing levels of disposable income.

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