Our mission is to provide products that taste good, make people feel good and are a force for good.
The world’s food system needs changing
We need food to feed the world’s population – it’s as simple as that. But food also does so much more. It gives pleasure and brings people together. It enables people to connect through a shared passion. It’s an important part of every culture, yet differs from country to country, region by region. For many people, life without delicious and healthy food just wouldn’t be the same.
However, the way the world produces and consumes food today is unsustainable. By the middle of this century, we will need to feed around 10 billion people with limited environmental resources. Malnutrition is already unacceptably high and progress in tackling this is too slow. At the same time, more than 1 billion people are obese. Clearly, something needs to change.
As the UN’s Sustainable Development Goals (SDGs) acknowledge, responsibility for change is widespread. We need governments, civil society, farmers and chefs to work together to make a change. And food businesses have a critical role to play in making sustainable and nutritious foods and drinks the norm.