We are helping people take back control of their diets.
Power to the people
It seems that people have never been as interested in food as they are today. Our appetite to explore new cultures through food appears insatiable, as is sharing our latest food experiences via social media. With ever-increasing amounts of big data and mobile apps, information is empowering people to take ownership of their health. We know that 65% of people today ask where their food has come from.1 People want control of their diets, to know what is in the foods they eat, and understand how they can live heathier lives.
We have listened and are responding through our reformulation efforts, and by innovating to cater to different tastes and preferences. For our employees, we are taking action to make sure that they have access to health and well-being programmes to help them improve their nutrition. And for consumers, we are raising awareness of healthy eating. We want to empower people to choose healthier and know that knowledge is key.
Our experience shows that understanding is often the trigger to encourage people to take action on their health. People want to know what they’re eating, so we explain how our products fit into a healthy diet.
Better choices across the world
We work with a variety of national and international health authorities to help people make informed choices about the foods they eat, for example:
- United Nations: Since 2014 we have supported the UN World Food Programme’s Home-Grown School Meals Programme in vulnerable areas.
- Governments: In Israel, our Perfect Fit campaign has seen us partner with the Ministries of Health and Education, and various paediatric, dietetic and education associations for 15 years. In Dubai, we work with the Ministry of Education and Health Authority, where our DO More campaign has reached 5,000 people and 1,500 students across ten schools.
- Scientists and academia: In the last few years, three local summits were organised in Sri Lanka (April 2016), the Netherlands (March 2017) and Indonesia (July 2017). These were part of our partnership with the International Union of Nutrition Sciences (IUNS) to help governments develop policies for salt reduction, that are based on solid science and global insights. In Indonesia, this was the first-ever private sector conference on preventing non-communicable diseases. Fifty-three participants attended, including representatives from the Ministry of Health, academia, professional organisations and industry, for the first time uniting advocacy efforts.
A helping hand
We work with a wide variety of health influencers to help people take back control of their diets and lives.
- Healthcare professionals (HCPs): We share scientific insights, demonstrations, tools and product-tasting so HCPs can help people live healthier. We updated the online heart disease tutorial, developed in three languages with the European Atherosclerosis Society, BASF and Raisio Becel Centre for Heart Health in Canada, which has offered accredited heart health education since 1978 to over 20,000 HCPs. In 2017, Unilever in Canada sponsored an educational session on Sustainable Diets at the Dietitians of Canada annual conference.
- Nutritionists: In 2017, we hosted a Tea Academy on the goodness of tea for 60 nutrition students from leading UAE universities. For the past three years, Unilever in the US has worked with 11 ‘agents of change’ – highly respected and influential dietitians who are active on social media. They are helping us spread the word about nutritious recipes using our brands. See their stories on our ‘learn about my food’ website.
- Retailers: In 2017, we hosted a conference with registered dieticians in North America on how to make meals that ‘do more’. Around 100 participants from more than 45 retailers enjoyed demonstrations and tasters of our delicious innovations, like Hellmann’s organic mild curry flavour mayonnaise dressing.
- Influencers: In India, we created 200 nutritious school lunch recipes for 200 school days with the India Food Network. In Lebanon and Jordan, we ran the NAMASTEA campaign with Lipton Green. This involved four yoga sessions, promoted by four key influencers in the region, and was attended by 230 yogis. Digitally, the campaign reached 3.8 million people.
1 Europanel U-Trust