Affordable & accessible for everyone
We’re making our products affordable and accessible for people wherever they live.
High-quality affordable food
According to the World Food Programme, over 800 million people go to bed hungry each night, and food poverty affects people in developed, emerging and developing markets. According to the Food and Agriculture Organization’s ‘State of Food Security and Nutrition in the World 2019’ report, 17% of the world’s population have experienced food insecurity at moderate levels. This means that they don’t have regular access to nutritious and sufficient food, placing them at risk of various forms of malnutrition and poor health.
Ensuring accessibility and affordability of foods containing good fats, wholegrains, fruits and vegetables, vitamins and minerals – whether fresh, dried or frozen – is crucial. We’re addressing affordability and accessibility by ensuring our products are represented across the full price and package size range, from sachets to family packs. In emerging markets, like South-East Asia, Africa and Latin America, we also set strategic pricing guidelines, including pricing below the market average to reach lower-income groups.
As part of our innovation process, we strive to serve consumers of any income, ensuring that cash-strapped households can have access to nutritious and enjoyable food and drink. Of course, there is ongoing pressure from currency fluctuations and material inflation, so we rigorously use a cost management platform and advanced analytics (called ‘Net Revenue Management’), to minimise any pricing impact on consumers.
Promoting affordable, nutritious meals
To promote affordable, nutritious products, we offer discounts, price promotions and coupons, and engage with shoppers through promoters and dieticians. Globally, we sell our foods through discount channels, and we contribute to food banks by redistributing surplus stock that would have otherwise gone to waste.
Our brands also give people guidance on how to eat balanced diets on a budget. For example, Royco’s (Knorr) Nutrimenu programme in Indonesia and Knorr’s Lutong Nanay (Mum Cooked) in the Philippines teach mums to cook nutritious meals on a budget – see Healthy Nutrition Habits for more. Lutong Nanay presents 65 affordable and easy-to-cook recipes suitable for a family of up to five, costing less than €0.5 per meal. They use Knorr Future 50 sustainable, plant-based ingredients, which are available locally so they’re good for the planet, as well as people’s health and budgets.
In the Netherlands, almost 1 million people live below the poverty line and people eat fewer vegetables there than the European average. So, for the past nine years, we’ve been providing Knorr Meal Kits to food banks in the country, and in 2019, we packed over 36,000 Christmas packages containing the kits. These offer nutritious meals with lots of vegetables, which can be easily made at home. Each kit offers three recipe choices (regular, vegetarian and added vegetables), providing plant-based inspiration.
Knorr – fighting hunger in the US
Even in the world’s richest nation, the US, one in six children struggles with hunger at some point during the year, according to the United States Department of Agriculture.
That’s why Knorr is proud to collaborate with food access organisations across the country to assist people in underserved communities to obtain nutritious food, and cook delicious, budget-friendly meals.
In 2019, Knorr introduced an initiative in the greater Philadelphia area with The Food Trust called ‘Make a Meal’. We identified stores which previously had limited access to vegetables and fresh ingredients. We helped incentivise store owners to purchase more nutritious ingredients through our discounted ‘Make a Meal’ bundles. We then created special recipes, which were displayed in-store to help guide shoppers to buy the necessary ingredients for an easy, delicious and affordable meal.
Together with A Better Life Foundation, we worked with groups of people across several states, who lacked access to good food and nutrition education. We showed them how to cook nutritious meals for themselves and their families.
“We also support local heroes who are doing amazing work in their own communities,” explains Jenna Dowd, our Head of Social Impact at Unilever US. “For example, we recently awarded a grant to a registered dietitian Lisa Kingery, who is the founder of FoodRight in Milwaukee. We were inspired by the work she is doing in her town and the lives she is changing through her cooking education programmes for the local youth.”
This work contributes to the following UN Sustainable Development Goals
Improving access to nutritious foods
For all brands, we take into account distribution. We found that in some countries, traditional distribution channels weren’t reaching people in remote areas. So, we developed a network of small-scale retailers to help us improve access to nutritious, affordable products. At the same time, we believe this will enable 1 billion more people to enjoy our brands, providing us with a significant opportunity for sustainable growth.
For example, our unique Shakti (or ‘power’) model in India involves dedicated rural women being trained to distribute Unilever products where they live and in neighbouring villages. As our brand ambassadors, they spread messages of health and hygiene, as well as selling nutritious, affordable products – like Annapurna Iodized salt – to low-income families living in remote areas. We are now adapting this model in several South-East Asian, African and Latin American markets.
Products for all budgets
Hindustan Unilever has always believed in ‘Doing Well by Doing Good’. To reflect the diversity of Indian society, we innovate and aim to serve all Indians across the socio-economic spectrum.
We want to make sure that as many people as possible can benefit from our foods and refreshments. Most people in India shop in small stores or markets, and use cash when they purchase something. So we link our prices to lower denomination notes most often used by consumers, up to INR 20.
We offer our products in a range of sizes to suit different budgets. For example, we sell Annapurna Farm Fresh Wheat Flour in 500 g up to 10 kg bags, and Annapurna Iodised Salt is available in 450 g, 500 g and 1 kg. Our ranges of Red Label and 3 Roses Natural Care herb-fortified teas can be bought in INR 10 sachets, and the majority of Knorr Instant Cup-a-Soup packs are also priced at INR 10. Our Orange Bar ice lolly, costing INR 5, meets our Highest Nutrition Standards and offers a tasty, occasional treat without compromising on nutritional quality.
This work contributes to the UN Sustainable Development Goals