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Summary

A range of Unilever products on display or being used.

Detailed description

Three Dove Intensive Repair haircare products are displayed on separate plinths and are revealed as the camera pans around – two bottles with pump dispensers and one jar. The Dove logo is displayed briefly before the camera pans from the opposite side and zooms in to text on one of the bottles which reads ‘Conditioner. Bio-protein care + Amino Serum’ and ‘BIO-P’ inside a circle.

A bottle of Hellmann’s Spicy Mayonnaise dressing is shown in a fridge surrounded by tubs, jars, tomatoes, peppers and other fresh produce. A plated chicken burger – in a bun with salad leaves and pickles – is then seen alongside the bottle of spicy mayo. A hand lowers and presses down on the top of the burger. Someone then picks up the burger in both hands before biting into it.

Three Dove products are being carried on a silver tray and are placed on a surface. As the products come into focus, we can see there are three different variants of Whole Body Deo with different skin benefits – a tube that is ‘PH Balancing’, a spray can which is ‘cooling’ and a stick which is ‘anti-chafe’. We then see someone spraying the product from her stomach up towards her neck and throwing her head back as she does so.

A bottle of Persil Wonder Wash next to a pile of towels. A washing machine with the programme selector set to ‘short cycle’. Usain Bolt looking in through the washing machine door as the drum starts to rotate with the words ‘designed for the shortest cycle’ shown on screen.

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Summary

A range of Unilever products.

Detailed description

A bottle of Nexxus Promend Oil Resurrection for Hair appears on a high-shine surface showing its reflection. The background is an aurora of vibrant blue fading to pink then white.

The camera zooms in, passing quickly around the side of the bottle.

A range of other Unilever products come into view, arranged randomly so that those at the front are in focus and those behind are blurred.

In focus, at the front, are bottles of TRESemmé Silk Press Hair Serum and TRESemmé Lamellar Gloss Finishing Oil.

The camera zooms in to show a close-up of the TRESemmé Lamellar Gloss Finishing Oil label, revealing the words “Up to 72H Ultra Shine” and “Professional Seal + Sleek Finish”.

Moving past this, a bottle of Vaseline Cera-Glow Body Gel-Oil fills the screen, revealing the words “for healthy glowing skin” and “powered by pro ceramides”.

The camera then transitions to a line-up of different Dove body washes. Initially only the front one – the Anti-Stress variant – is visible. As the camera moves closer, two lines of products start to appear. The camera then moves very quickly down the middle of the two lines showing the variants: Anti-Stress, Relaxing, Limited Edition Morning Blossom, Rejuvenating, Limited Edition Summer Care, Glowing, Refreshing, Invigorating, Sensitive Skin, Gentle Exfoliating, Deep Moisture, Limited Edition Winter Care, Relaxing, Renewing and Soothing Care.

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