Unilever Global

Summary

A range of Unilever products being used, as well as advertising lifestyle imagery. Text throughout the video reads: “Unilever is home to some of the world’s most iconic brands. We’re staying 1, 2, 3 steps ahead. Transforming into a Marketing & Sales machine. With SASSY brands creating Desire at Scale.”

Detailed description

The video begins with a close-up of a woman with curly hair adorned with gold bows smiling directly into the camera. Her hands move toward the lens, briefly obscuring the view as she frames her face. She wears a soft, light-toned top and has bright blue nail polish, creating a vibrant contrast against her skin. The text “Unilever is home” appears, suggesting the start of a message about the company. The frame pans out to show the woman is wearing an off-shoulder dress and standing in a grand, ornate room. Several other people are visible in the background in a masked ball setting in an elaborate regency-style room.

The next frame shows a close-up of a revolving jar of Dove 10-in-1 Serum Mask Intensive Repair. The jar is white with a gold-coloured lid, and the background is silvery grey. The overlaid text sitting to the left of the product, which reads “to some of the world’s”, continues the message from the previous screen.

The scene cuts to a refrigerator interior shot. A bottle of Hellmann’s Spicy Mayonnaise stands upright in the centre, surrounded by fresh ingredients such as tomatoes and red peppers. Bold blue text, which reads “most iconic”, overlays the image.

The frame then switches to a close-up of a hand lifting a white piece of fabric in iridescent pastel lighting, with soft-focus people in the background. The person’s reflection is visible on the sheet. The words “and beloved” are overlaid, and the Vaseline logo appears in the top corner.

Next, the camera transitions to a Persil Wonder Wash detergent bottle, angled dynamically with water droplets against a clean, blue-toned background. The word “brands” appears on screen.

The video then cuts to an overhead shot of a jar of smooth white cream. A hand with red nail polish uses a small spatula to scoop some of the cream. The words “We’re staying” appear over the product.

The next frame shows a close-up of smooth gel-like cream in soft peach tones, with the number “1” overlaid. This is followed by an abstract close-up of liquid bubbles on a blue background, with the number “2” overlaid. And then a close-up of fresh lime slices against a white background, with the number “3” overlaid. Next, the video zooms in on hands holding a small gold box against a light background, casting a soft shadow. The words “steps ahead” appear over the box.

A close-up shot of fine red powder dispersing across a white background appears, creating a textured, granular effect. The word “Transforming” appears over the image.

This is followed by a close-up of orange powder dispersing against a dark green background, with the word “into” overlaid.

A new frame comes into view featuring three women standing shoulder to shoulder, smiling confidently at the camera. They are diverse in appearance: one with short, curly hair; one with long, dark curly hair; and one with straight, light brown hair. One woman has a visible arm tattoo. Overlaid text reads: “a Marketing & Sales machine”.

The next frame shows a woman in a black beret and black-and-white striped jacket, wearing a red necklace, eating cherries in a warm, soft-focus interior. The words “With SASSY brands” appear beside her.

A stylised split-screen scene appears. Two women pose in elegant, black outfits within circular frames. Both are holding a perfume bottle. The word “creating” repeats across the screen. The brand name Nexxus appears at the bottom.

The screen focuses in on a woman with long, glossy dark hair and red lipstick, wearing a red coat against a dark background with falling droplets. The word “Desire” is overlaid prominently.

This is followed by a close-up of two Nexxus bottles positioned diagonally against a black background, partially visible at opposite corners, with the word “at” centred between them.

The next frame shows a Vaseline Gluta-Hya lip serum tube in cherry colour, positioned among large, glossy red spheres against a light background. The word “Scale” appears prominently on the left.

Finally, the video switches into a soft, gradient background blending pastel shades of blue, purple and pink. At the centre sits the Unilever logo, with the words “Desire at Scale”.

Across all the frames, the wording in its entirety reads: “Unilever is home to some of the world’s most iconic brands. We’re staying 1, 2, 3 steps ahead. Transforming into a Marketing & Sales machine. With SASSY brands creating Desire at Scale.”