Since its US launch in 1923, LUX soap has been advertised by Marilyn Monroe, launched in over 100 countries and become the world’s No.1 fragrance skincare cleansing brand. Here’s how this €1 billion+ beauty icon has stayed on top.
We’ve set a bold ambition to eliminate deforestation in our palm oil, paper and board, tea, soy and cocoa supply chains, and to protect and regenerate land, forests and oceans. Discover the ways we’re using technology and regenerative farming and working with partners, suppliers and smallholder farmers to drive systemic change.
Research shows over 60% of people believe companies’ greatest responsibility is action on climate. For Earth Day, activist and biologist Swetha Stotra Bhashyam asks Eric Soubeiran, MD of our €1bn Climate & Nature Fund, what and how it will deliver.
Raised in Iowa, Stefani Millie Grant, Senior Manager, External Affairs and Sustainability, knows how to talk to farmers. Now her voice is at the heart of a film by The Climate Pledge about Unilever’s Iowa cover crop programme. We spoke to Stefani days before the film aired.
Since its US launch in 1923, LUX soap has been advertised by Marilyn Monroe, launched in over 100 countries and become the world’s No.1 fragrance skincare cleansing brand. Here’s how this €1 billion+ beauty icon has stayed on top.
Before 1989, the market for ice cream sticks was mostly seasonal and for kids. A new brand called Magnum looked to change that. The handheld ice cream aimed at adults was designed to provide pleasure and indulgence. It’s delivered on that promise ever since.
From branded soaps to enzyme-powered dishwashing and from championing women to protecting the planet, Sunlight has aways been on the frontline of innovation and improvement. Here’s a whistlestop tour of Unilever’s trailblazing €1 billion brand.
OMO, Persil, Skip, Surf Excel, Breeze, Rinso: Unilever’s billion-euro laundry detergent family may be known by different names around the world, but they are all united by two things: the commitment to getting clothes clean and the belief that messy play is good. Here’s a master class on Unilever’s Dirt Is Good master brand.
When it comes to ice cream sales, Wall’s has got it licked. It has two brands in the global top ten ice cream rankings, sells 40 brands under the Heartbrand logo and delivers happiness in form of ice cream in 52 countries around the world.
What’s the recipe for building a €2 billion brand? For Hellmann’s, it’s all about getting the perfect blend of a great-tasting product, meaningful purpose and customer-led innovation and bringing it together with a touch of pop-culture appeal.
Domestos’s germ-killing expertise has seen the business double in a decade and made the brand a trusted favourite around the world. Now it is building on its unstoppable power with a powerful purpose aimed at ensuring that clean and safe toilets are a reality for everyone.
Since 1894, Lifebuoy has reached more than 1 billion people with hand hygiene education, helped redefine how millions of children learn the alphabet, and sold soap all over the world. Find out how this heritage brand continues to grow.
