More often than not, shoppers have to choose between cleaning and laundry products that are either high-performing, environmentally conscious or reasonably priced.
We believe they should be able to have it all.
Through our Clean Future strategy, we’re creating products that are unmissably superior, sustainable and great value, turning ordinary chores into extraordinary moments that don’t cost the earth.
Dirt Is Good is the world’s No.1 fabric detergent, holding first or second position in all its key markets. In this interview, Tati Lindenberg, Senior Vice-President of Marketing, explains what it takes to create and maintain such a successful brand.
