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Home Care

Two boys folding a towel

Superior. Sustainable. Great Value.

More often than not, shoppers have to choose between cleaning and laundry products that are either high-performing, environmentally conscious or reasonably priced.

We believe they should be able to have it all.

Through our Clean Future strategy, we’re creating products that are unmissably superior, sustainable and great value, turning ordinary chores into extraordinary moments that don’t cost the earth.

Read more about our strategy


Clean home, clean planet, clean future.

Detailed description

Clean home.

A mother and son jumping on bed together.

Clean planet.

A forest scene in the mountains.

Clean future.

Parents teaching their child to work whilst the sun sets.

Someone lying on a fallen tree trunk looking up into the sky.

A girl on the beach holding something with gloves on.

A young boy looking inquisitively at a tree trunk.

A girl looking out to sea.

A girl falling backwards into the sea.

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