Our strategy
We have made five key strategic choices to drive our business growth and to make a positive difference to our world.
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We have made five key strategic choices to drive our business growth and to make a positive difference to our world.
We are known for our great brands and our belief that doing business the right way drives superior performance.
Our international leadership team drives our company, guides our strategy and leads our people.
“My purpose: breaking barriers and inspiring our collective greatness. My mantra is Passion Power!”
“My purpose: to promote positive change”
“My purpose: providing means to those around me, to find fulfilment and happiness”
“My purpose: to deliver real impact through Science, Technology and Innovation”
The snacking category is growing, as consumers seek to have smaller, more frequent meals throughout the day. Responding to this trend, Magnum has launched its first bite-sized Bon Bons, joining Ben & Jerry’s and Yasso in leveraging micro-formats.