Axe
Smell finer than the finest fragrances
Unilever GlobalChange location
We have an extensive family of brands – some you’ll know, some you won’t. Here are some of our biggest and best-known.
Smell finer than the finest fragrances
Our mission is to make a positive experience of beauty accessible to all women
We help parents ensure their kids fall ill less often
Empowering women to find strength in their beauty and rise above the judgements they face.
It won't let you down
We are a €13.8 billion business with much-loved deodorant, skin cleansing and oral care brands including Dove, Rexona, LUX, Axe, Lifebuoy and Pepsodent. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.
We are also home to Unilever International, which reaches underserved consumers around the world.
Through our Personal Care brands, we’re taking action to drive positive change.
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Through our purpose-led brand campaigns and programmes, we’re helping to boost self-esteem and wellbeing.
Every smile matters. That’s why our Smile oral care brands – Pepsodent, Signal, P/S, Mentadent, Aim and Prodent – have been on a mission to encourage good brushing habits for over 25 years.
Through Lifebuoy’s Social Mission programmes and communications, we’re helping people to develop better handwashing habits, improving hygiene, protecting against illness and helping to prevent childhood deaths.