Unilever International and Unilever Personal Care business group are the dream team when it comes to serving underserved consumers, markets and brands. We found out why.
When you smell good, good things happen. You’re a little more confident and life opens up a world of possibilities. We believe that attraction is for everyone and between anyone. It doesn’t matter your race, your sexuality, or your pronouns. If you’re into it and they’re into it, we’re into it. That’s The New AXE Effect.
We’ll keep it short and sweet: we design awesome fragrances so you can smell irresistible. All day. All over.
What do we mean by awesome? Well, we create relevant and unexpected fragrances that often rewrite the rules of traditional masculine scents – by putting a modern twist on classic structures and notes. We know our sandalwood from our cedarwood, and we’re proud to be fragrance geeks behind the scenes.
But our products don’t just smell amazing – they really do the job, with our dual action technology that busts odour and boosts fragrance. They feel great to use too, and they look great on your shelf or in your bag.
The world’s No.1 men’s fragrance brand
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More about Axe
News about Axe
How Axe became a global bestseller and the new G.O.A.T. of male grooming for Generation Z everywhere.
From the launch of the very first digital tool to the recent formulation of the world’s first green carbon detergent, Unilever R&D experts have been using digital technologies to remain at the forefront of superior innovation for years. And we’re just getting started.