Our brands

For over 34 years, we’ve helped guys look, feel and smell great, and research tells us that what makes a guy most attractive is... himself. His strengths, his weaknesses, his individuality and most of all how he expresses it. Yet, these days, many guys don’t feel comfortable being themselves. We want to change that.

In 1866, as America recovered from the Civil War, William Breyer of Philadelphia hand-cranked his first gallon of ice cream. It was a special ice cream consisting of rich cream, pure cane sugar, fresh fruits, and nuts – some of the very same ingredients used today. This Pledge of Purity continues today with our all American 100% Grade A milk and cream that also comes from cows not treated with artificial growth hormones, as well as sustainably farmed fruit and vanilla.

From its origins, Cif understands that the place we live in, our home, our neighbourhood has a strong impact on our well-being, and that our role is not just to clean. Cif’s purpose is to restore the beauty of the built world. Cif does this by creating products & activities which clean without damage, making the home not just clean, but beautifully clean.

Launched in 1975, CLEAR has one goal in mind: to provide the most effective dandruff solution to its consumers. Since then, we’ve never looked back and have set off to take the world by storm. CLEAR believes that a healthy, nourished scalp is the source of protection against scalp problems (dandruff, itch, dryness and grease) and the foundation for strong, healthy beautiful hair - allowing you to leave behind any inhibitions and look your flawless best.

Comfort adds life to clothes so that they can add to every life. With each wash, giving the wearer the enhancement, they need. Prolonging the life of fabrics so that they continue to have a positive impact even as they go from one wearer to the next. Comfort wants your clothes to look as amazing as you feel.

The Cornetto experience consists of a delicious, crispy-baked wafer, coated inside from top to bottom with a chocolate-flavour layer, combined with a delicious ice cream.

Day2 is the world’s first dry wash spray that irons, softens and freshens your clothes. With 40% of the clothes we wash able to be worn again, Day2 is helping the world to do less laundry. One bottle alone saves a wash-load and 60L of water.

Domestos kills all known germs dead.

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Dove Men+Care launched in 2010 to fill a white space in the marketplace for grooming products specifically designed for men.

Fair & Lovely is an iconic brand that has championed the deepest ambitions and desires of women. Today, 250 million consumers across 30 countries strongly connect with Fair & Lovely as a brand that stands for the belief 'beauty that empowers a woman to change her destiny'. The brand's commitment towards empowering women has inspired the work of the Fair & Lovely Foundation, which initiates various education & employment-related programs that give women with fewer opportunities the power and confidence to overcome barriers & change their lives.

You can find our heart-shaped logo on some of the world’s favourite ice creams, including Magnum, Cornetto, Solero, Vienetta and Carte d’Or.

At Hellmann’s, we’re about bringing out the best in real, pleasurable moments. And food is a big part of life (a fact that pleases us). So for us, every meal should be relished not rushed. We believe in real food, made with real simple ingredients.

At Knorr, our purpose is to enrich people’s lives through flavour. Flavour is emotionally charged and much richer than just the notion of taste. Flavour can remind you of home and take you away. We bring our flavours to life through authenticity in a way that is honest, progressive and feels right.

Lifebuoy offers affordable, accessible soaps to help communities around the world improve hygiene through handwashing.

With the power of Milk Protein, it nourishes hair from root to tip, making it long on the outside and strong on the inside.

Lipton is one of the world’s greatest refreshment brands. It’s the world’s best-selling tea brand, has been established for more than 100 years, and is available in more than 100 countries.

Lux believes that there is more to women than you can see. Beyond being just a pretty face, they have many unseen sides, just like our LUX® fine fragrance skin treats – the ultimate union of fine fragrances, crafted by the world’s best perfumers and skin treats that delight your senses.

From the first crack of thick chocolate to the last mouthful of smooth vanilla ice cream, Magnum is the ultimate experience for pure pleasure seekers.

Omo is a global laundry brand, which emphasises its stain-removal technology. It is available in the form of washing liquids, capsules, powder, tablets and sachets and is effective with low-temperature washes. It is sold under the name of Persil in some markets.