TRESemmé Professional®

Born in the salon over 70 years ago, TRESemmé Professional® exists to bring salon-level performance into everyday life. Today, the brand is entering a new era with one of the most significant transformations in its history – redefining how professional haircare shows up across culture, style and performance. We believe great hair is not about perfection or occasion, but about confidence, self-expression and showing up on your own terms, every day.

Professional performance, powered by advanced science

TRESemmé Professional combines professional expertise with advanced formulation science to deliver high-performance results at scale. Developed with and endorsed by professional stylists, our products are powered by technologies such as Lamellar systems for instant gloss, hydration complexes for long-lasting fluidity, and heat-activated polymers that deliver up to 72-hour style retention and humidity protection. Every formula is designed to translate salon techniques into products that perform in real life, across all hair types, textures and styling needs.

Where salon science meets real life

Our products are engineered to perform under real-world pressure – delivering multi-day benefits including hydration, frizz control, shine and hold. TRESemmé Professional has been tested backstage at New York Fashion Week since 2009, meeting the demands of professional stylists working in high-performance environments. This combination of stylist validation, continuous R&D investment and proven product efficacy ensures we consistently deliver salon-quality results without the salon price barrier.

Person with long, glossy dark brown hair styled in loose waves, photographed against a light grey background with arms crossed to showcase hair length, shine and texture.

Culture, creators and campaigns

TRESemmé Professional is a social-first, culture-driven brand, building demand through creators, stylists and high-impact cultural moments. In the UK, the 2026 relaunch delivered one of Unilever’s largest ever influencer activations, partnering with over 18,000 creators through a fully integrated ecosystem spanning social, PR, retail and TikTok commerce. This included a major cultural collaboration with Devil Wears Prada 2, placing the relaunch at the centre of fashion and entertainment.

The campaign was amplified through stylist-led experiences, including 1:1 salon appointments, live demonstrations and consultation-based activations, alongside press immersion in Unilever’s R&D facilities to showcase the science behind the products.

By combining professional authority with creator-led storytelling at scale, TRESemmé Professional continues to build brand love, shape culture and drive growth in a rapidly evolving haircare landscape.