Clothes are more than just clothes. They have power and we love them. We know how important it is to make those beloved items last.
Comfort adds life to clothes so that they can add to every life, with each wash, giving the wearer the enhancement they need. Comfort wants your clothes to look as amazing as you feel.
Committed to making the planet a better place by giving your clothes a long life
The world is changing. Fashion is changing. But we’re not just talking in terms of colour, length, or silhouette – the whole industry itself is changing. We’re helping to keep your clothes looking newer for longer, so you can break the fast fashion cycle and enjoy your clothes – instead of disposing of them and buying more at your expense (and at the expense of the planet).
Pro-Fibre™ technology in Comfort Ultimate Care maintains colour vibrancy and vividness (and not just black, all colours!) – just look at these jeans after 15 washes.
Pro-Fibre™ technology forms a protective, flexible network around fibres that prevents them from shrinking in the wash. Simply put, it preserves your t-shirt’s shape, and protects your modesty too. This picture was after seven washes.
Print protection – Pro-Fibre™ technology helps to maintain the design. This t-shirt has been washed 20 times and you can see how it still looks just like new, thanks to Comfort Ultimate Care.
This wool jumper has been washed 7 times. Pro-Fibre™ technology has formed a protective, flexible layer on the fibres that prevents them from rubbing together in the wash.
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Unilever and TikTok have announced a global #CleanTok partnership which aims to tap into the huge and fast-growing audience of people who are captivated by cleaning.
From the launch of the very first digital tool to the recent formulation of the world’s first green carbon detergent, Unilever R&D experts have been using digital technologies to remain at the forefront of superior innovation for years. And we’re just getting started.