Closeup is the third most-chosen toothpaste in the world, reaching consumers in 57 different countries and giving millions fresher breath and the confidence to get close, no matter who they love. Here’s how this innovative, inclusive brand has stayed fresh for more than 50 years.
At Closeup, we believe getting close to someone you love is a universal right. We want to inspire people to turn mutual attraction into action, free from doubt and the judgement of others.
Closeup has been challenging conventions since we began. We flipped oral care on its head, focusing instead on what really mattered most to people - the confidence to get close.
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