Skip to content

Unilever Global Change location


OMO

Dirt Is Good!

Omo Logo
Two girls playing together in the woods

OMO is also known as:

  • Ala

    Argentina, Brazil

  • Persil

    United Kingdom

  • Skip

    Portugal, Uruguay, South Africa

  • Nevex

    Uruguay

Tough on stains, kinder to our planet

Unilever's largest detergent brand, OMO (also known as Persil, Skip, Surf Excel depending on where you live) believes taking action, alongside others, has a positive impact on young people’s wellbeing, their communities, and the planet. We believe that all young people should feel supported and empowered to roll up their sleeves and take action on what matters to them, no matter how messy.

That’s why we have set up the Dirt Is Good Project, which aims to help ten million young people take positive action for a better world where they can lead healthier, happier lives.

Dirt is Good

We have an inimitable philosophy for a leading laundry brand: we believe that by getting dirty, children develop, learn and grow through rich memory-making experiences. All young people should feel supported and empowered to roll up their sleeves and take action on what matters to them, no matter how messy.

Product

Production, packaging and ingredients. We’re putting them all to the test. Around the world, we are launching our cleanest and greenest product yet, designed to be tough on stains and kinder to our world. The new product contains plant-based stain removers and is packaged in recyclable bottles made from recycled plastic.

Persil capsules

People

We want to inspire young people to help make the world a better place through theirs schools, communities and beyond. We are working together with parents, educators and NGOs like Global Action Plan to give young people the confidence to set their potential free and build a brighter future together.

On the left an image of a girl holding a seedling and on the right an adult placing seedling in soil

Planet

We’re committed to reducing the amount of packaging needed for our products while closing the loop on plastic. That’s why we’ve adopted a less plastic, better plastic and no plastic approach. In the UK, our bottles use 20% less plastic and 70% less plastic in our tubs. We are also committed to using 100% recycled plastic in our packaging and next year will be launching the world’s first paper-based laundry detergent bottle designed to be recycled in standard paper waste streams.

Reuse bottles

Contact Unilever about OMO

If you have any questions or comments about OMO, please visit our contact page.


Our Gallery

Innovation and OMO