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Through indulgent beauty and bath products, LUX powers women with the strength to express their femininity without fear of everyday sexist judgements.

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Inspiring women to rise above everyday sexist judgements and express their beauty and femininity unapologetically

Since 1925, LUX has been serving women who take pride and pleasure in their beauty. We offer them not just quality beauty soaps at an affordable price but also an unapologetic expression of beauty and femininity, built around pleasure and modern glamour.

While the LUX woman aspires to express her beauty and femininity as she wishes without the need to self-edit, this is far from the reality she faces every day. Instead, she is constantly bombarded with judgements that define how she should live and behave. Everyone has a say in how she should and should not express herself.

At LUX, we believe that a woman’s beauty should be owned by no one but herself. She should be able to express her beauty and femininity as she pleases, unapologetically. Thus the bathing ritual with LUX gives women a powerful moment of self-care that helps nurture her inner strength. This makes women’s beauty an armour, a positive source of strength and power to reclaim her beauty and rise above judgements.

LUX will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society. It is our commitment to reduce instances of and inspire women to rise above everyday sexism through content, activations and partnerships. Read more about the campaign.

Our product philosophy

Our bath and body products are the perfect union of fine fragrances – crafted by the world’s best perfumers – and skin loving formulas and textures. They make skin glow, they leave a long-lasting scent, they delight the senses, turning your bath time into a luxurious moment of self-care.

Our star-studded legacy

Made like the costliest French soap, and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, to Ashwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Maudy Ayunda and Dilraba Dilmurat- our bath and body products delight women in more than 100 countries worldwide every day.

Our fragrance expertise

Fragrance enhances a woman’s character and self-expression. It wraps her in an invisible cloak of confidence that reveals the different sides of her personality and femininity.

Fine Fragrance has always been at the heart of LUX Bath and Body products. Through the years, we’ve partnered with World Class perfumers to deliver signature fragrances that women would love to wear.

Our sustainability story

LUX is committed to protect our beautiful planet as the power of nature’s resources is the basis of the beauty products that pamper us. We constantly strive to make a positive impact by reducing our plastic consumption, sourcing sustainably the natural ingredients that power our products and improving livelihoods for the local communities we collaborate with.

LUX celebrates its centenary in style

Since its US launch in 1923, LUX soap has been advertised by Marilyn Monroe, launched in over 100 countries and become the world’s No.1 fragrance skincare cleansing brand.

Read more about LUX
Lux Soap

Contact Unilever about LUX

If you have any questions or comments about LUX, please visit our contact page.

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