Launched in 1969, Cif’s household cleaning products revolutionised home cleaning.
With Cif Cream, it became possible to remove stubborn dirt without damaging the surfaces, leaving a beautifully clean result. Since then, all Cif products are developed to give the best cleaning without damaging surfaces, prolonging their original beauty. Today, in more than 60 countries around the world, millions of people rely on Cif to keep their house beautiful.
Goodbye ugly dirt. Hello beautiful
In a world that doesn’t take the beauty of where we live seriously enough, Cif’s purpose is to restore the beauty of the homes & neighbourhoods that we live in because doing so has a positive effect on the well-being of the people we serve, making them feel more positive, more trusting in their surroundings & more engaged with their communities.
Cif Cleans
With a growing number of people moving to live in cities across the world, Cif has aligned with the UN Sustainable Development Goal 11 – Sustainable Cities & Communities, encouraging local communities to make use of their public communal areas & beautifying public spaces that have fallen into urban decay.
To bring this to life, Cif has been launching ‘Cif Cleans’ purpose campaigns for over 4 years, restoring beauty to public spaces & improving individual & community well-being.
Good waste. Hello beautiful
Cif ecorefill is a 10x concentrated refill product that allows shoppers to buy one spray bottle and use it for life. The easy-to-use refill bottle is made with 75% less plastic and by diluting at home means 97% less water is being transported, resulting in 87% fewer trucks on the road. All while giving the same high-quality performance people know and love.
Did you know, our Cif ecorefills use 75% less plastic?
Unilever and TikTok have announced a global #CleanTok partnership which aims to tap into the huge and fast-growing audience of people who are captivated by cleaning.
Cif is launching a line of co-branded products across the world with Scrub Daddy, the maker of fun and innovative cleaning tools including sponges and scouring pads. It’s a move with significant growth potential as it marks Cif’s entry into a new category and the US market.
