Empowering women to find strength in their beauty and rise above the judgements they face.
Our bath and body products are the perfect union of fine fragrances – crafted by the world’s best perfumers – and skin-loving formulas. They make skin glow, leave a long-lasting scent, and delight the senses – turning bath time into a luxurious moment of self-care.
Since 1924, LUX has served women who cherish their beauty, offering not just high-quality beauty soaps and unmissable brand superiority but also a bold expression of femininity, built around pleasure and modern glamour.
Our star-studded legacy
Made just like the most luxurious French soap and known as the beauty secret of some very glamorous stars – including Elizabeth Taylor, Audrey Hepburn, Marilyn Monroe, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Yasmine Sabri, and Dilraba Dilmurat – our bath and body products delight women in more than 100 countries worldwide every day.
Our fragrance expertise
Fragrance enhances a woman’s character and self-expression. It wraps her in an invisible cloak of confidence that reveals the different sides of her personality and femininity.
Fine Fragrance has always been at the heart of LUX bath and body products. Through the years, LUX has partnered with world-class perfumers to deliver signature fragrances that women love to wear.
Our dedication to skincare
Infused with clinically proven skin-perfecting ingredients and innovative formulas, LUX bath and body products are the foundation of a flawless skin glow.
In 2024, all LUX soap bars worldwide were endorsed by the Skin Health Alliance (UK), the world’s leading skin health accreditation body, underscoring the robustness of our technology and the efficacy of our products. LUX is the only skin cleansing brand in Unilever to achieve this prestigious accreditation, a testament to the brand’s superior credentials and unwavering commitment to skincare.
Empowering women to find strength in their beauty and rise above the judgements they face
While the LUX woman seeks to freely express her beauty, she confronts daily judgements dictating her actions. Her bathing ritual with LUX gives her a powerful moment of self-care that helps nurture her inner strength. This makes her beauty an armour – a positive source of strength to reclaim her beauty and rise above judgements.
LUX stands with every woman who chooses to define her own beauty.
As a founder member of the Unstereotype Alliance, Unilever champions advertising that authentically and positively represents a diverse range of people. Now, new research shows how this approach is helping to boost profit, sales and brand value.
Our expert explains how LUX’s bestselling Magical Orchid shower gel has a fragrance that is proven in consumer tests to last for 30 hours and can make women feel more confident.
