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No more trade-offs. No more compromises. Just beauty and wellbeing as one.

Three Tresemme models pose in front of a brown, silky back drop.

Desire at scale

Unilever Beauty & Wellbeing is driving premiumisation by creating high-performing, sensorial beauty and wellbeing experiences that consumers actively desire. We’re delivering products that seamlessly unite the desire to look good with the need to feel good, something 83% of people say they wish they could prioritise without trade-offs.[a]

Nexxus Promend Oil Resurrection for Hair bottle with a sleek metallic finish and black cap, set against a dark reflective background with vertical light streaks and a soft glow.

Our approach blends science-backed efficacy with indulgent textures, fragrances, and design – elevating everyday routines into premium rituals. From Dove’s Scalp + Hair Therapy to Tatcha’s Japanese inspired skincare, we’re redefining categories with clinically proven technologies and luxurious sensorial appeal. By scaling these innovations globally, we’re setting new standards for desirability in beauty and wellbeing.

Science-backed innovation

We take an integrated approach to better understand the link between beauty and wellbeing. By combining our expertise in both areas, we’re advancing market-leading innovation at scale, delivering a portfolio that meets aesthetic desires and wellbeing benefits. Our multidisciplinary R&D teams, powered by AI, have explored the wellness-beauty connection for over a decade. With over 100 microbiome patents and one of the world’s largest proprietary skin microbiome databases, we’re leading with science. Innovations like CLEAR’s Scalpceuticals range, developed through our proprietary scalp derma research platform, exemplify how we’re translating deep scientific insight into transformative beauty solutions.

A tube of Vaseline Healthy Bright Gluta-Hya Serum Burst Lotion 'Dewy Radiance' against a colourful, iridescent background. Text on the right reads 'Say HYA to Serum Burst with new Vaseline Gluta-Hya' and '10X more powerful than Vitamin C'.

Beauty that reflects every individual, everywhere

Consumers are looking for beauty and wellbeing products that reflect their individual needs. Which is why at Unilever Beauty & Wellbeing, we’re meeting people where they are by delivering personalised solutions at scale. From Sunsilk’s hijab-friendly Multivitamin Hair Perfume to Vaseline’s Radiant X range, and OLLY Mellow Menopause supplement, we’re creating inclusive, premium experiences that resonate globally and meet the needs of the diverse communities we serve.

Two bottles of OLLY supplements – Mellow Menopause and Balanced Perimeno – on a reflective surface against a pink gradient background. A single capsule sits in front of the Balanced Perimeno bottle, with a closed pink compact mirror on the left and a glass of water on the right.

Sustainability

At Unilever Beauty & Wellbeing, we recognise the environmental impact of our industry. We’re committed to leveraging the strength of our brands to create high-performing and desirable consumer experiences, while addressing four sustainability priorities where we believe we can best drive positive impact at scale: Climate, Plastics, Nature, and Livelihoods.

Through our business, we’re taking action to:

  • Identify priority strategies and initiatives that contribute to reducing Beauty & Wellbeing’s greenhouse gas emissions

  • Bring to market desirable packaging solutions that use more recycled materials, new innovative formats, and/or alternative materials

  • Invest in sustainable, tech-driven ingredients to power our future growth

  • Partner with suppliers to improve livelihoods and advance living wages for people in our value chain.

Sustainability is integral to Beauty & Wellbeing’s growth strategy by promoting beauty that’s good for the planet, people, and our business.

In addition, Unilever is recognised by PETA (People for the Ethical Treatment of Animals) as a company advocating for regulatory change, and we support calls for a worldwide ban on animal testing for cosmetics. Our long-term investment in non-animal safety science has enabled some of our biggest brands to be certified as ‘PETA-approved’, including Dove, TRESemmé, and Sunsilk.

Learn more about Sustainability at Unilever

[a]

Online survey conducted by Edelman DXI, a global, multidisciplinary research, analytics, and data consultancy between December 10, 2024, and January 8, 2025, among 4,000 Beauty and Wellbeing Enthusiasts (1,000 per market) in the United States, United Kingdom, India, and Brazil. Respondents were defined as individuals with influence, knowledge, and passion for the category, with natural fall out on gender, income, and race/ethnicity.

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