We are a €13.2 billion business.
Our portfolio spans Hair Care, Skin Care, and Vitamins, Minerals and Supplements with high-performing, innovative brands like Dove, Vaseline, Dermalogica, Paula’s Choice, Nutrafol and Liquid I.V.
Beauty and wellbeing are deeply interconnected – enhancing one enhances the other, and compromising one compromises both. Consumers, who no longer see the pursuit of beauty and wellbeing as independent of each other, are seeking solutions that support physical appearance and mental wellness. We’re taking the lead by converging beauty and wellbeing to meet those evolving needs.
Desire at scale
Unilever Beauty & Wellbeing is driving premiumisation by creating high-performing, sensorial beauty and wellbeing experiences that consumers actively desire. We’re delivering products that seamlessly unite the desire to look good with the need to feel good, something 83% of people say they wish they could prioritise without trade-offs.[a]

Our approach blends science-backed efficacy with indulgent textures, fragrances, and design – elevating everyday routines into premium rituals. From Dove’s Scalp + Hair Therapy to Tatcha’s Japanese inspired skincare, we’re redefining categories with clinically proven technologies and luxurious sensorial appeal. By scaling these innovations globally, we’re setting new standards for desirability in beauty and wellbeing.
Science-backed innovation
We take an integrated approach to better understand the link between beauty and wellbeing. By combining our expertise in both areas, we’re advancing market-leading innovation at scale, delivering a portfolio that meets aesthetic desires and wellbeing benefits. Our multidisciplinary R&D teams, powered by AI, have explored the wellness-beauty connection for over a decade. With over 100 microbiome patents and one of the world’s largest proprietary skin microbiome databases, we’re leading with science. Innovations like CLEAR’s Scalpceuticals range, developed through our proprietary scalp derma research platform, exemplify how we’re translating deep scientific insight into transformative beauty solutions.

Beauty that reflects every individual, everywhere
Consumers are looking for beauty and wellbeing products that reflect their individual needs. Which is why at Unilever Beauty & Wellbeing, we’re meeting people where they are by delivering personalised solutions at scale. From Sunsilk’s hijab-friendly Multivitamin Hair Perfume to Vaseline’s Radiant X range, and OLLY Mellow Menopause supplement, we’re creating inclusive, premium experiences that resonate globally and meet the needs of the diverse communities we serve.

Sustainability
At Unilever Beauty & Wellbeing, we recognise the environmental impact of our industry. We’re committed to leveraging the strength of our brands to create high-performing and desirable consumer experiences, while addressing four sustainability priorities where we believe we can best drive positive impact at scale: Climate, Plastics, Nature, and Livelihoods.
Through our business, we’re taking action to:
Identify priority strategies and initiatives that contribute to reducing Beauty & Wellbeing’s greenhouse gas emissions
Bring to market desirable packaging solutions that use more recycled materials, new innovative formats, and/or alternative materials
Invest in sustainable, tech-driven ingredients to power our future growth
Partner with suppliers to improve livelihoods and advance living wages for people in our value chain.
Sustainability is integral to Beauty & Wellbeing’s growth strategy by promoting beauty that’s good for the planet, people, and our business.
In addition, Unilever is recognised by PETA (People for the Ethical Treatment of Animals) as a company advocating for regulatory change, and we support calls for a worldwide ban on animal testing for cosmetics. Our long-term investment in non-animal safety science has enabled some of our biggest brands to be certified as ‘PETA-approved’, including Dove, TRESemmé, and Sunsilk.
Online survey conducted by Edelman DXI, a global, multidisciplinary research, analytics, and data consultancy between December 10, 2024, and January 8, 2025, among 4,000 Beauty and Wellbeing Enthusiasts (1,000 per market) in the United States, United Kingdom, India, and Brazil. Respondents were defined as individuals with influence, knowledge, and passion for the category, with natural fall out on gender, income, and race/ethnicity.