Born in the salon over 70 years ago, TRESemmé is admired across the globe for our salon-worthy products and style-first approach.
Crafted with salon-quality ingredients and trends, our products are tested to ensure they work as well as (or better) than salon brands, and stylists have been putting TRESemmé to the ultimate test at New York Fashion Week since 2009.
TRESemmé is dedicated to making salon-quality products without the salon price because we are powered by a simple truth: every woman deserves to look and feel fabulous, like they have just stepped out of the salon. We are proud to be PETA-certified cruelty-free and do not test on animals anywhere in the world.
What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…
