Horlicks

A legacy of nourishment

While it was originally developed as a nutritional supplement for infants and convalescents, it went on to be recognised for its convenient, tasty nutrition. Horlicks first arrived in South Asia with the British Army during World War I and soldiers in the British Indian Army brought it back to their families at the end of the war.

It was used to fuel brave expeditions to the North and South Poles – there’s even a mountain range named after it! Athletes consumed Horlicks at the 1948 Summer Olympics in London, and it powered American and British soldiers on the frontline in World War II when Horlicks tablets were sold to boost energy levels.

Over the years, Horlicks has pioneered numerous innovations and adaptations to meet the evolving tastes and nutritional needs of consumers. New flavours have been introduced, and the product line has expanded to include specialised formulations targeting specific dietary requirements.

This iconic drink, which has been a household name for over a century, is synonymous with nourishment and wellness. Today, Horlicks stands as a beacon of nutritional goodness, cherished by generations across the globe.

A cup full of nutrients

Horlicks realises that inadequate nutrition and a lack of micronutrients can lead to a negative impact on health and wellbeing. For over 150 years, Horlicks has stayed true to its original purpose of providing high-quality, wholesome nutrition. Made with the goodness of milk, wheat and barley, and fortified with 27 vital nutrients, a regular intake of Horlicks with a daily diet supports a child’s growth and development, specifically increased bone area, stronger muscles and improved concentration scores. Horlicks is clinically proven^[a] to make kids Taller, Stronger, Sharper!