For nearly two centuries, since the pioneering launch of the brand’s first dried soups, Knorr has been elevating kitchens into tasty havens with bouillons, seasonings, mini meals and more.
Knorr’s story dates back to 1838, when Carl Heinrich Knorr opened the first Knorr kitchen in Heilbronn, Germany. A true entrepreneur, Carl was soon experimenting with methods of drying vegetables and spices to preserve both their nutritional content and flavour. This culinary curiosity led to the creation of the first Knorr dried soups, which made their European debut in the 1870s.
Flavour has always been at the heart of Knorr, and in 1912, the brand introduced its first bouillon cube.
Knorr’s signature product, available in cube, jelly or powder format, continues to be the brand's bestseller. It is renowned and celebrated for the flavour it brings to local dishes worldwide. Today, Knorr is available in over 90 countries and is distinguished by its capacity to incorporate taste trends and deliver locally relevant flavours for popular dishes.
Knorr’s ambition to inspire healthier eating
Knorr wants to inspire people through its products, recipes and tips to make healthier eating more enjoyable and accessible.
Committed to tasty food regeneratively grown
Knorr is committed to implementing regenerative agriculture practices to protect what’s on our plates, now and in the future, so that the food we love is accessible, delicious, and always giving back to people and planet.
In a world where chefs need more variety, flavour, speed and diversity but with less time and fewer resources, Knorr Professional helps make the impossible possible. Powered by a global collective of chefs and culinary experts, we believe that resourcefulness rules the kitchen. It also advances a more sustainable future, fostering a healthier planet and healthier people. Our goal is to help chefs cook smarter, not harder, and to cater for any dietary need at speed.
As with all Unilever’s brands, our products and packaging developments are driven by innovation. Understanding food and nutritional needs allows us to innovate new and healthy products and we are always aiming to reduce packaging waste and increase the sustainable nature of our business.
Ready in less than five minutes, mini meals are becoming a favourite for time-strapped consumers looking for food that delivers great taste with minimum effort. We look at how Knorr is using its superior flavour expertise to tap into this global trend.
The gaming space is growing fast, offering brands unique opportunities to connect with younger consumers. We look at how Knorr’s #ModtheVeg marketing campaign boosted brand awareness in the gaming world, as well as intention to buy.
