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A graphic showing several bubbles in different colours and shapes. Within the bubbles are the words ‘Home care – Bright Future’.

Delivering joyful cleaning experiences for people everywhere

Eduardo Campanella

“We create everyday moments of joy through our cleaning and laundry brands. As well as using science and technology to deliver premium experiences that consumers come back to time and time again, we are also focused on innovating products and packaging that support our plastic reduction and net zero ambitions.”

Eduardo Campanella, Business Group President, Home Care

Creating unmissably superior experiences with our brands

Creating unmissably superior experiences with our brands

From removing stains to designing packaging that makes our products easier and more enjoyable to use at home, we’re focused on delivering superior experiences through our brands.

We evolve our brands based on what consumers tell us. It’s not just about how well a product cleans – it’s about how it feels, how it smells, how easy it is to use, the sound of a spray and knowing the ingredients are biodegradable.

Consumer habits around cleaning and laundry have changed significantly in recent years. We’ve responded by growing Cleanipedia, our platform to serve an emerging desire for advice grounded in science. Inspired by ‘cleanfluencers’ and social-first content, we’re engaging Gen Z consumers – a historically underserved and hard-to-reach group with increasing levels of disposable income.

Screenshots of TikTok users from its popular #CleanTok community demonstrating hacks and tips using Unilever’s cleaning and laundry products.
Three bottles of Persil Wonder Wash all of different variants - Odour Defy (blue), Non-Bio (green) and Ultra Care (pink). The label of each bottle states they are ‘Designed for short cycles - even in 15 minutes’. A tagline reads 'Experience short cycle wonder'.

Delivering great value to our consumers and partners

Product performance at the right price equals great value. And we know that’s exactly what shoppers and our trade partners are looking for.

To deliver great value, we develop clever formulations that have improved cleaning power but with fewer, more innovative ingredients.

We also ensure that our business is as agile and efficient as possible, by investing in technology that accelerates the digitalisation of our operations.

Six Cif Infinite Clean spray bottles with purple, green, and blue labels arranged in a row. Text above reads 'Keep surfaces clean for longer with Natural Probiotics.' Small green and white spheres are scattered at the bottom of the image.

Embedding sustainability

We’re meeting the desire for superior and sensorial cleaning and laundry experiences, while driving sustainability practices and influencing public policies.

We’ve reduced virgin plastic use by switching to better or no plastic in our innovations. We’re also cutting greenhouse gas emissions and aiming for net zero by using ingredients from renewable and recycled feedstocks.

We’re collaborating with policymakers, NGOs, industry, academics and trade groups to accelerate the transition to lower-emission chemicals and drive meaningful change.

Find out how we’re putting the chemicals industry on a pathway to net zero

A selection of Sunlight bottles, tablets and packages with a sunburst in the background. 

Sustainably superior cleaning

Sunlight was the first Unilever brand in South Africa to use bottles made from 100% recycled plastic and they’re fully recyclable.

Male scientist and female scientist consider a flask of blue chemicals in a lab testing environment.

Accelerating the shift to net zero

In India, Hindustan Unilever is helping reshape the chemical industry by backing a government-led shift to bio-based materials. This has been supported by a white paper outlining technology priorities and policy moves to accelerate the transition.

Innovations that transform everyday chores into superior experiences

These innovations reflect our ongoing commitment to create exceptional products that meet all aspects of consumer preference, from formulation and packaging to price point.

  • Using probiotics to transform home cleaning

    A production line of Unilever’s new multi-purpose spray, Cif Infinite Clean, powered by bioscience technology and probiotics

    An all-in-one cleaner from Cif is using pioneering bioscience technology and the natural power of probiotics to keep homes cleaner for longer. Cif Infinite Clean is specifically formulated to provide a longer-lasting clean on surfaces ranging from home electronics and worktops to sofas, soft toys and pet beds, long after its application.

    Find out more about Cif Infinite Clean

  • Revolutionising liquid laundry detergents for short cycles

    A blue, turquoise and pink bottle of Persil Wonder Wash on a teal backdrop.

    In 2024, we launched our biggest Home Care innovation ever, Wonder Wash, under our Dirt Is Good brand (also known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala and Skip). This is our first liquid laundry detergent specifically designed to work in short and cold cycles – as quick as 15 minutes – in response to the growing need for speed and convenience.

    Read more about Wonder Wash

  • Answering consumer needs in the changing fabric-enhancer market

    Two new Comfort innovations on a washing machine surrounded by flowers.

    The increasing use of short wash cycles, more clothes being made from synthetic fibres and the desire for sophisticated fragrances are some of the major trends influencing the fabric enhancer market. Comfort’s innovations – the Botanicals range and fragrance booster Elixir – have been designed to address these consumer needs, tapping into an opportunity with huge potential.

    Find out more about Comfort Botanicals and Scent Booster Elixir

  • Turning the germ-killing world upside down

    Domestos power foam products visual

    Shoppers want a toilet and bathroom cleaner that kills germs more effortlessly in the hardest-to-reach places, so Domestos came up with Power Foam Spray. This specially engineered formulation delivers foam which expands and clings to surfaces, and a trigger head that works upside down. The brand’s biggest innovation for a decade is set to lead the growth of a category where consumers are increasingly looking for products that are both high-performance and convenient.

    Read more about Domestos Power Foam here

  • Premiumising dishwashing with 100% plant-based technology

    Five different coloured packs of Sunlight Plus dishwashing liquid which uses 100% plant-based cleaning ingredients.

    When it comes to washing up, consumers want maximum performance with clean ingredients and minimum effort. To deliver that, our Sunlight brand has leveraged the power of rhamnolipid – a 100% natural, biodegradable and renewable ‘biosurfactant’ that delivers outstanding performance – which was developed in collaboration with Evonik.

    Find out more about Sunlight here

World-class manufacturing

Three of our Home Care factories are part of the World Economic Forum’s network of ‘Advanced Fourth Industrial Revolution (4IR) Lighthouses’. These sites adopt and deploy advanced technologies to maximise efficiency and competitiveness, and drive sustainable and responsible business growth. They stand as a benchmark and a replicable model for manufacturers of all sizes, across different geographies and industries.

Indaiatuba, in São Paulo, was the first of our factories in Latin America to earn this recognition. Dapada, in Mumbai, was the first FMCG factory in India to join the network. And Hefei, in China – which is our largest production facility in the world – joined the network in 2020.

The power of partnerships

The power of partnerships

Breakthrough innovations are only possible by joining forces with partners who are at the forefront of their fields. This is how we develop the new technologies and solutions that will help us deliver superior, sustainable and great value products, and revolutionise the cleaning industry.

Woman removing laundry from a Samsung washing machine.

Co-creating the future of laundry (Opens in new modal)

Our Home Care Power Brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung with the aim to transform the future of home laundry and deliver unmissably superior products.

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