A bolt of brilliance can start with everyday laundry
Radiant is also known as:
Rin
India, Bangladesh
Brilhante
Brazil
OMO
Thailand
Surf
South Africa
Radiant, true to its name, stands for brilliance. For over 70 years, we’ve been more than just a laundry solution; we’ve been helping people in their journeys of personal progress, through the sense of dignity and confidence that having brilliantly clean clothes can provide.
Founded as a pioneering whiteness agent, Radiant has evolved into a brand dedicated to delivering clean, fresh and bright clothes every day. Our growth from a single whiteness solution to a comprehensive range of laundry products reflects our commitment to innovation and quality.
Our products, recognised by their signature blue colour and lightning bolt, are bought by over 200 million households every year, and are available across bar, powder and liquid formats.
Our mission is to make the brilliance of clean clothes accessible for everyone. Whether it’s vibrant colours, pristine whites, or the freshest fabrics, our leading technologies ensure that clothes shine, with every wash, day after day.
AI-powered content creation is fuelling a marketing transformation that is delivering growth and reach across our brands. Here are four Unilever AI case study success stories.
