Dove Men+Care launched in 2010 with a vision to champion authentic masculinity. It sought to break down unrealistic and inaccurate portrayals of manhood, showing men how they are, and empowering them to live and care freely.
Since then, Dove Men+Care has served millions of men around the world. The brand believes that caring for others begins with caring for yourself – and that means not just for your body and mind, but also for your skin.
Helping men experience the transformative effects of care
Dove Men+Care celebrates a new definition of strength, one with care at its centre.
The brand is championing better paternity leave worldwide – as part of comprehensive, paid family leave – so that every expectant father has the chance to care for the people who matter the most to him.
Attitudes on how caregiving is shared between parents are beginning to expand – yet paternity leave is still uncommon. Although there’s an increasing demand for access to it, paternity leave policies aren’t being developed fast enough to keep up with the cultural shift – and many countries have no paternity leave law at all.
Whole-body deo – suitable from pits, privates to feet
With consumer demand soaring for deodorants that go below the belt, Dove Men+Care’s latest product prevents body odour almost everywhere.
In 2024, the brand marked Father’s Day by expanding what it means to be a dad and celebrating all father figures who have been impactful through their unconditional care.
Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals).
Contact Unilever about Dove Men+Care
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With consumer demand soaring for deodorants that go below the belt, Dove Men+Care’s new line has just launched to prevent body odour almost everywhere. Here’s how the brand is market-making on the back of a fast-emerging trend.
