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A woman in a purple dress standing in front of a large ‘30’ which is made out of petals.
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LUX

Empowering women to find strength in their beauty and rise above the judgements they face.

Our bath and body products are the perfect union of fine fragrances – crafted by the world’s best perfumers – and skin-loving formulas. They make skin glow, leave a long-lasting scent, and delight the senses – turning bath time into a luxurious moment of self-care.

Since 1924, LUX has served women who cherish their beauty, offering not just high-quality beauty soaps and unmissable brand superiority but also a bold expression of femininity, built around pleasure and modern glamour.

Promotional advertisement for Lux soap featuring Yasmine Sabri, a celebrity and the current face of LUX in Arabia. The image includes the tagline 'FIRST STEP TO YOUR FLAW-LESS SKIN', icons for Vitamin C, Vitamin E, and Glycerine, a Lux soap bar surrounded by flowers and ingredients, a 'NEW' label, and the Unilever logo."

Our star-studded legacy

Made just like the most luxurious French soap and known as the beauty secret of some very glamorous stars – including Elizabeth Taylor, Audrey Hepburn, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Yasmine Sabri, and Dilraba Dilmurat – our bath and body products delight women in more than 100 countries worldwide every day.

Four bottles of LUX bodywash on a bed of flowers. The bed of flowers is resting on a lavender background.

Our fragrance expertise

Fragrance enhances a woman’s character and self-expression. It wraps her in an invisible cloak of confidence that reveals the different sides of her personality and femininity.

Fine Fragrance has always been at the heart of LUX bath and body products. Through the years, LUX has partnered with world-class perfumers to deliver signature fragrances that women love to wear.

Two bars of LUX soap – one packaged, one not – from the Flaw-less Glow range are on the left of the image. Several jasmine flowers sit alongside the soap. This all sits on a pink beige background.

Our dedication to skincare

Infused with clinically proven skin-perfecting ingredients and innovative formulas, LUX bath and body products are the foundation of a flawless skin glow.

In 2024, all LUX soap bars worldwide were endorsed by the Skin Health Alliance (UK), the world’s leading skin health accreditation body, underscoring the robustness of our technology and the efficacy of our products. LUX is the only skin cleansing brand in Unilever to achieve this prestigious accreditation, a testament to the brand’s superior credentials and unwavering commitment to skincare.

Empowering women to find strength in their beauty and rise above the judgements they face

While the LUX woman seeks to freely express her beauty, she confronts daily judgements dictating her actions. Her bathing ritual with LUX gives her a powerful moment of self-care that helps nurture her inner strength. This makes her beauty an armour – a positive source of strength to reclaim her beauty and rise above judgements.

LUX stands with every woman who chooses to define her own beauty.

Contact Unilever about LUX

If you have any questions or comments about LUX, please visit our contact page.

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