In some 500 million households across the world, you’ll find a product from our Dirt Is Good brand: a level of penetration that has sales topping €4 billion a year. Proving that you can grow a brand to be powerful, purposeful and profitable.
What’s the recipe for building a €2 billion brand? For Hellmann’s, it’s all about getting the perfect blend of a great-tasting product, meaningful purpose and customer-led innovation and bringing it together with a touch of pop-culture appeal.
OMO, Persil, Skip, Surf Excel, Breeze, Rinso: Unilever’s billion-euro laundry detergent family may be known by different names around the world, but they are all united by two things: the commitment to getting clothes clean and the belief that messy play is good. Here’s a master class on Unilever’s Dirt Is Good master brand.
We’ve set a bold ambition to eliminate deforestation in our palm oil, paper and board, tea, soy and cocoa supply chains, and to protect and regenerate land, forests and oceans. Discover the ways we’re using technology and regenerative farming and working with partners, suppliers and smallholder farmers to drive systemic change.
As we find new ways to empower the smallholder farmers who help feed the world and provide critical ingredients for our products, we’re reflecting on the successes and lessons of our groundbreaking collaboration – the Enhancing Livelihoods Fund.
Our commitment to protect and regenerate nature includes investing in advanced technology, strengthening our supplier requirements, empowering farmers and smallholders, and working with governments to advocate for industry change.
Unilever has put its name to an industry-first collaboration which aims to improve the sustainability of coconut farming - to protect nature, the livelihoods of smallholder farmers and the communities that depend on it.
Water scarcity affects more than 40% of the global population and is on the rise. We’re working with two new partners to manage water usage and engage in collective action to achieve water security for all by 2030.
