Powerful brands grow through the ideas communities choose to share
In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.
Vaseline Verified saw Unilever scientists test Vaseline beauty and lifestyle tips that were taking off on social media. Now these social-first viral hacks are sparking creator-inspired product launches, partnerships and growth.
TRESemmé Professional has just launched in the UK & Ireland, redefining the brand with premium, high-performance haircare, advanced proprietary technology and unmissable social-first, influencer marketing.
The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.
