Ever forget to brush your teeth? Then your children are very likely to do the same.
A new global study commissioned by Unilever* reveals children are seven times more likely to skip brushing if a parent doesn’t brush their own teeth twice a day.
That’s why on World Oral Health Day, the largest global awareness event for oral health, our Signal, Pepsodent and Mentadent brands are launching #BrushWithMe, a campaign designed to encourage and remind families to brush better together, every day and night.
#BrushWithMe begins with a film and memorable song, which will reach TV screens, radio airwaves and online channels around the world, showing the many ways in which children love to emulate the adults around them and why mirroring matters, especially when it comes to oral health.