We’ve learnt in the past ten years that certification – where we still don’t have full traceability – won’t guarantee a deforestation-free supply chain.
We need to change the way supply chains operate, and that means going back to the field where our ingredients are grown and get visibility of what happens on the ground. This is particularly true of the ‘first mile’ from where the materials are sourced to where they are initially processed.
To achieve this, we’re using advanced technology, strengthening what we require of suppliers, and empowering farmers and smallholders to protect and regenerate the land. In parallel, we will continue to work with governments, NGOs and other partners to advocate for industry change.