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A billboard features an advert of a man with a moustache and curly hair lying on the floor behind a can of Axe Catnip. The image says: If her cat likes you, you will get apprrrroved. The billboard is scented with Axe Catnip and below it you can see six cats.

Our stories & insights

Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.

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